In domestic open spaces, the official store where Atmosfera clothes are presented is not so easy to find. Many people are familiar with this brand only through shopping abroad, where there is a network of official outlets (mainly in Western countries). Another category of people are frequent visitors to stocks or cheap clothing stores from Europe (that is, second-hand stores), who have already become Atmosphere fans. The clothing of this brand attracts with its functionality and modern original design.
Products are positioned as irreplaceable, everyday, comfortable, natural. At the same time, they are attracted by the excellent quality and affordable prices of Atmosphere products. Clothing is relatively inexpensive, targeted at a wide audience.
One of the largest companies representing the production of the textile industry, "Primark", represents the brand "Atmosfera". His clothes are for women. Along with this popular brand of fashionable ladies' clothes, the Primark conglomerate is the creator of other equally famous brands. These are Secret Possessions, Secret Possessions Collection, Backswing, Denim Co; from the nurserytextile products are the well-known "early days", "girl2girl", "yang dimension" and others.
Primark Corporation, one of whose brands today is Atmosphere (clothing for women), has a unique success story. Her work began in June 1969. The first store was opened in Ireland (in Dublin). Four more stores were added during the year, all in the Greater Dublin area.
In 1971, the first large-scale retail outlet opened outside of Dublin, and by the end of that year, there were 11 more outlets in Ireland.
For many years the company has conquered the expanses of Europe. Today, there are only 257 stores with products from Primark, which produces Atmosphere: in Ireland (38), Spain (35), Great Britain (161), the Netherlands (4), Portugal (6), Germany (10), Belgium (1), Austria (2).
The company's policy is focused on reducing the cost of goods in every possible way. As the production organizers themselves say, this is saving on traditional advertising and preferring BTL technologies; the possibility of large-scale purchases of raw materials for production, which initially reduces the cost of the final cost of goods; thoughtful logistics system.
But, despite the "popular" and democratic nature of positioning, the quality of goods does not suffer. You can verify this by purchasing things from the Atmosphere brand. Clothing created by designers is not the only direction of the corporation. Here you can find stylish shoes, accessories, leather goods.
When deciding to buy things from the brand "Atmosphere", you should pay attention to the gradation of sizes. There are differences in different countries. The table shows the main data that will help you choose the right thing. Usually the size is indicated on the label on the wrong side, where you can also find exact information about the composition.
Dimensional grid. Country Size Ratio: United Kingdom, Ireland, Kingdom of the Netherlands, Spain and Portugal.
| UK/Ireland | "2 0" | "1 8" | "1 6" | "1 4" | "1 2" | "1 0" | "8" |
| Spain/Portugal | "4 8 | "4 6" | "4 4" | "4 2" | "4 0" | "3 8" | "3 6" |
| Netherlands | "4 6" | "4 4" | "4 2" | "4 0" | "3 8" | "3 6" | "3 4" |
Size can have double meaning. For example: in the label you can find such a combination of numbers as 8-10, or 18-20. Basically, these are clothes made of elastic, pliable fabrics that tend to stretch.
