Persol - glasses famous all over the world. They are loved by athletes and travelers, soldiers and movie stars. A distinctive feature of all products of this brand is a relaxed, but very expressive and bright style.
History and geography
Few people know how it all began. Persol - glasses that appeared in the midst of the First World War. Their homeland is the Italian city of Turin.
They owe their appearance to local photographer Giuseppe Ratti, whose innate curiosity and professional duty pushed him to a military airfield, where he communicated with pilots. In conversations about the hardships of a soldier's life, the photographer was surprised to find that almost the most sworn enemy of the pilot is the blinding sun. A photographer familiar with optics decided to make his contribution to support the army and set about inventing glasses that would be comfortable to wear and protect from the sun as much as possible.
His first creation was born in 1917 and was named Protector. The glasses were made of brown lenses, worn with an elastic band. The pioneer was Francesco De Pinedo, who made a transatlantic flight in these glasses. Coming soon newspread widely through the ranks of the Italian air forces.
But it wasn't debut yet. Years will pass before the whole world talks about Persol. Glasses of this brand appeared again decades later - in 1957. They were designed for Turin drivers to provide wind and dust protection. The model received the number 0649 and today has become a true classic of Persol. Glasses numbered 2978, which were released almost immediately after the previous ones, are now also considered classics of Italian style.
For almost a century of history, the geography of production has never changed. Points "Persol" both produced and continue to be produced at the Turin plant Lauriano. Moreover, most of the production processes are carried out manually.
Technological features
Persol is the first eyewear manufacturer to use acetate in frames. It was made from powdered powder obtained from cotton flowers. Thanks to this natural material, Persol frames do not irritate the skin and are always warm to the touch.
The manufacturer also pays close attention to the process of processing the edges of the bridges. The technology, invented back in the 30s of the last century, was called Telatura and is still used without any changes.
Design
Persol - glasses that play a special role among the huge variety of accessories. For many, this word has become stereotypical. According to brand fans, the name "Persol" is synonymous with the expression"Good men's glasses".
The main technological feature of all accessories of this brand can be called the Meflecto connecting element, located on the shackle. It consists of nylon and iron cylinders fused in acetate. They are crossed by a thin flexible strip of stainless steel. Thanks to this design, the temples flex to the shape of the face, which greatly reduces the pressure on the temples and also reduces the risk of breakage. Persol - eyeglasses whose reviews testify to their durability and reliability.
Branded arrow
All Persol sunglasses have one distinguishing mark - they are decorated with a silver Supreme arrow passing from the frame to the temple. In some ways, it remotely resembles a sword. For half a century, the arrow has already changed its appearance 30 times, and Giuseppe Ratti, who founded the company, personally worked on the design of the very first one. The 5 most popular models are shown in the photo below.
Star fans
There are a lot of stars among admirers of Persol glasses. This thing is rightfully considered not only beautiful and practical, but also status. Persol are glasses that rarely cost less than $150, but this does not hinder their popularity in the least. True connoisseurs believe that it is better to buy one good pair every 5 years than to buy a less luxurious accessory 3 times in a summer. Among the fans of "Persol" there are also such celebrities as Joaquin Phoenix, Tom Cruise, Steve McQueen, Pierce Brosnan, George Clooney, Cary Grant.
