This is probably not possible: jewelry for everyone. That is perfect for everyone! Rings, earrings, pendants, bracelets designed for any age and any budget. And yet even the simplest jewelry looks expensive.
The jewelry factory "Diamant" in the Kostroma region has been practicing rapprochement with the buyer for a long time - from the very day of its foundation. Innovative and traditional technologies have taken root here under one roof and even become friends, and representatives of production study consumer demand by age categories.
It's been a long time…
Known throughout the country, and now already popular in Switzerland, the plant was born two years after the turning point in 1991. Nine people (all heirs of local jeweler dynasties) agreed that times are hard, but one must live somehow, and decided to do something familiar - to create jewelry.
In those days, there was no talk of any jewelry factory - there was a workshop. Smalla modest workshop in which they developed, made and polished exquisite precious beauty, adhering to all the canons of jewelry craftsmanship, bequeathed by grandfathers and fathers.
Three years later, the workshop grew into a solid workshop with a staff of 70 employees, and in 2001 the enterprise was already listed as the Diamond jewelry factory on all official papers.
Products that everyone will love
Jewellery from the "Diamant" factory can be compared to music. Different music for different connoisseurs.
There is a beautiful and strict classic - for big bosses, people of respectable age and everyone who loves concise products and clarity of style.
There is vintage. “Sounds” like a gramophone record, warms the soul of relatives and distant ones, with something unforgettably grandmotherly. Admirers of “antique” jewelry really appreciate such products, for their sake they experiment with their wardrobe and come up with a lot of images so as not to part with their favorite rings.
There is a modern lyric: thin elegant jewelry in the style of a la lace, almost weightless, made as if from gold threads. But there is also rock: hard and even somewhat rough (male) products.
And if we discard the lyrics and follow the clear technological characteristics of the line of products manufactured by the enterprise, then the Diamond jewelry factory always works in accordance with the list:
- gold and silver rings with precious and semi-precious stones;
- chains and chains of precious metals;
- bracelets;
- clips forties;
- women's brooches;
- pendants;
- earrings;
- piercing earrings;
- cutlery.
The average weight of jewelry is 1.3-1.5 grams. The production rate is 19.5 thousand jewelry daily.
Entering the European market
Kostroma region has long gained fame as a land of jewelers. They knew how to “do it beautifully” even under Tsar Pea, so the skill of the local goldsmiths is in the blood. Plus ambitions, a relentless pursuit of success, efficiency and the use of new technologies. As a result, in 2005 Diamant LLC (a jewelry factory) entered the top ten most successful Russian enterprises specializing in the manufacture of jewelry from precious stones and metals.
After evaluating the quality of "noble" products, Western partners came to the conclusion that a company from the Russian outback is quite worthy to occupy the niche of their ideal market, offering exclusively premium products.
For several years, "Diamant" has been a member of the World Jewelry Confederation, has a network of stores in European countries and a sales office in Bern.
Sokolov, are you from "Diamond"?
At the present stage, the products manufactured by the Diamant jewelry factory are presented under the Sokolov brand. This is the name of the founder of the factory and the author of the first jewelry.
Under their own name, the owners of the holding produce and sell products exclusively inEurope, because consumers there adhere to a conservative point of view and believe that by selling a product under their own name, the authors do not so much advertise themselves as focus on personal responsibility for its quality.
