When weather conditions do not allow you to go outside in a light jacket, and people want to stay warm, outerwear comes to the rescue: warm jackets, raincoats, coats. But even such products are not able to protect the body from frostbite in severe frost. Therefore, in winter, many people prefer to wear down jackets. Lawine is a well-known Russian manufacturer, a subsidiary of Savage, which has established itself as a successful and prosperous company.
But how did the brand manage to gain popularity among consumers? What are the most important characteristics of the company's work have become the main levers of development?
About company
This trademark appeared not so long ago, in the 2000s. In a fairly short period of service, the company was able to achieve real heights in the production of outerwear. Indeed, the main industry of the company is raincoats, windbreakers, jackets and down jackets. Lawine offers a huge range of products, and today such products are sold not only through official outlets in major Russian cities, but also through an online store.
The company obviously did not fail with this, because since the release of its Internet service, the brand began to gain popularity. There are a lot of outlets throughout the country, which allows consumers to spend their money wisely.
About products
When trying to find out what are the main features of the products of this brand, special attention should be paid to the assortment. Firstly, the products are aimed at both the female and male audiences. Secondly, the pricing policy will greatly surprise all buyers. Until recently, the average cost of warm outerwear has been around 4-5 thousand rubles. According to Russian average indicators, these are affordable prices, because the majority of the country's population can afford the goods of this brand.
But what are down jackets of this brand? Lawine is a company that has won the interest of buyers not only with affordable prices, but also with high quality products. Manufacturers pay special attention to the materials used in the manufacturing process of products and fittings. According to the technologists themselves, they use modern and natural fabrics. The peculiarity of warm outerwear is that it must perfectly keep warm and at the same time be windproof. In production, modern patterns and tailoring technologies are used for this. The main characteristics of the fabrics used in the products of this brand are lightness, wear resistance and resistance to pollution.
There is something to surprise
But what elseare these down jackets characterized? Lawine is a firm that employs experienced employees, creative designers and highly qualified specialists. Some come up with a style, shape and color, others implement the idea, using the necessary manufacturing technologies, fabrics and accessories.
Twice a year the company releases new collections. If you look at the general trend in the development of style, you can see how diverse and different all the created things are. Some collections express a subtle classic style, strict forms and discreet colors, others are innovators, and with their whole appearance they demonstrate that they are not like everyone else (bright colors, futuristic forms). That is why manufacturers still have something to surprise their customers by offering them a completely new style, design, shape and, most importantly, at an affordable price.
High quality is the key to brand success
But what made this brand famous? The fact that thousands of buyers note cannot but rejoice. Any Lawine down jacket can last 2 or 4 years. The men's assortment will please with its diversity. There are products of any length, shape, filling and style. You can buy a strict down jacket for trips to business meetings or choose an outstanding, bright option for youth walks and entertainment. The products of the women's category are also diverse.
Women will be pleased with both strict long down jackets and short light options. Each buyer will find for himself what he has been looking for for so long and in what he will feel not only warm, but also comfortable.
Customer feedback
Each company has its own marketing department, which is engaged in the promotion of goods, an advertising campaign. Lawine is no exception. Down jackets, reviews of which often differ from what they write on large billboards and flyers, are still popular. Although consumers note that the indicated service life sometimes fails its owners. Sometimes a down jacket can last only one season before the first wash, since after this procedure the product is no longer able to retain heat. But some Lawine models are noted separately by buyers. Casual (down jackets) are the most sought-after products of the entire brand. They are neat and reliable, and, according to customers, the fittings used in them last a very long time. Zippers do not jam, pockets do not diverge and are firmly closed either with buttons or with zippers.
In general, this Russian brand has established itself in the market as a reliable partner.
