Novaya Zarya is not the only "Red Moscow" alive. During its 150 years of existence, this perfume factory has produced more than a hundred fragrances in perfumes, colognes and soaps. Each has its loyal fans and opponents, but no one argues with the fact that most of the fragrances are legendary. The green "Kuznetsky Most", the most delicate "Silver Lily of the Valley", the playful "My Minx" and, of course, the magnificent "Elena".
Fragrance Description
In the description of the perfume "Elena" from "New Dawn" on the official website, fruit, floral and woody notes are indicated. The composition, symbolizing the heroine of Russian fairy tales, Elena the Beautiful, opens with an accord of sweet fruits framed by tart blackcurrant. The heart of the fragrance is a luxurious bouquet of fragrant jasmine, delicate lily of the valley and noble rose. Woody notes of sandalwood and cedar lead the base. Ambergris and musk give unusual depth to the whole sound, and tobacco gives velvety.
Fans consider "Elena" a symbol of the truefemininity. The fragrance is available in a "perfume" concentration, so it has a durability of more than six hours and a noticeable plume. The bottle itself is a clear glass bottle with a golden cap and a white label. The refined simplicity of the box and bottle add elegance to the fragrance experience.
Vintage version
On numerous perfume forums and websites, connoisseurs and collectors leave rave reviews about the Elena perfume from Novaya Zarya, but mostly about the vintage version, which appeared back in 1978. Those who had a chance to taste the miraculously preserved fragrance of those years speak of it exclusively with a touch of light nostalgia. For some, the smell is associated with mom or grandmother, for others, it is associated with the good old days.
According to reviews, the perfume "Elena" "New Dawn" released in a more chypre version. The tobacco note was more pronounced, adding gothic bitterness to the floral-fruity sweetness. The base featured warm amber rather than woody notes, but the whole composition sounded bold and confident.
Modern version
In the modern version, the balsamic and chypre directions were abandoned. The whole fragrance sounds bright floral, and then fades into a woody sweetness. Vintage connoisseurs often ask to "return that same Elena." But those who did not have a chance to smell the original version believe that the remake is no worse, if not better. In reviews of the spirits "Elena" from "New Dawn" in the new version, comparisons with the notorious grandmother's chest no longer sound, but they are notedlightness and sparkle of fruity-floral accords on a musky base.
The new version, although it has lost its touch of elegant retro, retains the richness and beauty of the fragrance itself, as well as the longevity and sillage, which means a lot to perfume lovers. In addition, Elena, with its basic sweetness, compares favorably with fashionable gourmand perfumes, as it creates and stores sweetness in a natural fruity-amber, rather than “confectionery” direction.
Customer Reviews
Customer reviews of the spirits "Elena" from "New Dawn" vary from laudatory-enthusiastic to frankly abusive. The main complaint of consumers is the instability of the formula itself. On the forums, you can find discussions of users who are outraged by the sharp difference in flavor from two different batches. There were even reports that bottles from several batches were filled not with the usual "Elena", but with the no less famous aroma of the factory "My Minx".
In positive reviews, buyers note, along with a low price, excellent quality and a trail of aroma. Some have noticed the resemblance to the notorious Noah in its creamy sandalwood base. But most fans agree that for the Novaya Zarya factory, the Elena perfume has become a real success, since the perfume is unique, original and has all the advantages of a classic perfumery school.
Where to buy
At the Novaya Zarya factory, in addition to numerous stores and boutiques throughout Russia, there is also an official online store where you can purchase all products at prices frommanufacturer. Delivery is carried out by courier for an additional fee in Moscow or by Russian post with a 100% prepayment according to a Sberbank receipt. It is more convenient to purchase Novaya Zarya products in other online stores, but the price will be, albeit slightly, but higher. But there is a much larger selection of payment and delivery methods.
