Lost Ink clothing is a new understanding of high fashion for a mass audience. The brand combines the features of the catwalk and street style, giving customers the opportunity to express their individuality. Now there is no need to choose between fashion and comfort - designers have solved this problem!
What is remarkable about the Lost Ink line? Why has the brand gained such popularity in all countries? The answer is simple: the brand's designers have made it possible for everyone to look like from the cover of glossy magazines, but at the same time their products are aimed at the general public.
History of brand creation
The brand is young enough for the fashion world, its foundation happened only in the spring of last year. It is not surprising that the United Kingdom, one of the recognized capitals of fashion catwalks, became his birthplace. The brand originates in the most famous area of London, the West End, where sophistication and grunge are combined. Young entrepreneurs have recruited the best designers from Mango, ASOS and many other retailers to work on the project.
Mix of different visions with a special touch
The creative team of the English brand was able to create something fundamentally new. By connectingwith the features and character of so many different styles, they were able to bring to life an interesting project that is unlike anything else on the clothing and accessories market.
In the brand's line you can find almost everything and for any occasion, whether it's a formal business suit or an evening dress. The mix of fabrics, cuts and prints is a hallmark of Lost Ink. Designers revisited ordinary things, adding their own vision and reinterpreting everyday style in a new way.
British brand clothing and accessories
Clothes Lost Ink is represented by all known categories: here you will find jeans, and dresses, and jackets, and even sportswear. Successfully combining convenience and sophistication, the brand offers truly practical things. A lot of attention is paid to details that will successfully emphasize any outfit and stylishly complement the image.
Materials for the main line are chosen to match the spirit of the brand: dissimilar and seemingly incongruous leather and chiffon, polyester and neoprene, tweed and knitwear feel great in one ensemble. Brand designers reflect many modern fashion trends in their creations. Strict English classics, bright avant-garde, brilliant glamor, and much more coexist successfully here.
Shoes to match the newfangled look
The founders of the brand pursued the goal of enabling the buyer to create a completely finished image from their goods, so not only clothes and accessories are presented in Lost Ink stores. Shoes are also an integral part of the popular brand.
Conciseness of details, high quality and quite reasonable price - these are the distinguishing features of the entire line of shoes.
Here you can find calm models with an individual style that will successfully emphasize any look. The variety of models is not inferior to many large shoe companies: stylish slip-ons, original sandals, all types of winter and demi-season shoes and much more.
Lost Ink shoes are especially noteworthy. Designers have focused on a number of styles that are at the height of fashion. At the same time, sophisticated and daring models will not leave indifferent any of the fair sex. As with any other brand, the brand's shoes range from casual and classic to festive and daring.
Conquering the world with a London company
Despite its young age, the Lost Ink brand has already gained popularity among the audience. The public warmly welcomed the creations of the British brand, and their presentations traditionally attract a huge number of people. Customer focus has been the key to success. This is what led to the popularity and distribution of Lost Ink.
Reviews about the brand are also more than flattering. Fashion bloggers around the world noted successful models and a combination of previously irreconcilable things and fabrics. Sophistication of the lady and impudent hooliganism, combined in clothes, elevated the brand to the top of the most recognizable brands.
Who is she, the Lost Ink girl?
Modern residentmetropolis, daring and independent, striving to emphasize her individuality - this is the portrait of the brand's customer. Always different, but not tired of experimenting, she can be both a vulnerable Turgenev young lady and a wild party girl. The desire for self-expression is what unites all fans of the brand.
The Lost Ink girl certainly follows the latest fashion trends, but remains herself. She does not look back at others, takes care of herself and wants to be special. This is what the brand's designers strive for - to give each of their customers the opportunity to implement all their stylish ideas.
Lost Ink brand in Russia
The British brand Lost Ink was introduced in Russia a year ago, which caused delight among the domestic public.
Clothes, shoes and accessories from the latest collections in the post-Soviet space are exclusively presented only in the Lamoda online store, which allows the brand to reach an audience from all over the country.
The only thing that our compatriots should remember is that the size range of clothes does not always match the generally accepted criteria. The styles of the brand are distinguished by a free cut, which does not always sit exactly on the figure. But this is not a problem, you can always pay attention to a smaller size.
Thus, Lost Ink is a new and fresh mass market fashion trend. Designers' collections are unusual, they arouse keen interest and catch the eye. Such an advantageous combination of street freedom and the sophistication of high fashion turned out to be the most advantageous, and this is exactly what the girls were waiting for.around the world.
