Stock centers are incredibly common today throughout Russia. You can find these stores without exception in any major city. Stock centers in Moscow today have a very large number of stores for every taste and budget. However, even a sophisticated connoisseur will not tell you how to choose the best of them. After all, the concept of “best” in this context is so subjective that it can be a very thankless task to advise something.
How to answer the question of where the goods are better, where prices are lower at a particular time, if the availability and assortment can change several times during the month? It's easier to choose a favorite stock that will be consistent with your personal tastes, or maybe just at a convenient location for you.
First stocks
Stock stores are also called discounters, from the English "discount" - discount. Already by their name it is clear that they sell goods with discounts. Most often, this name is used in relation to the concept of "stock center of branded clothing." Moscow abounds in placesselling things from old collections. And some stores specialize, for example, in household appliances left over from previous seasons. Or even occasionally, with the presence of a marriage, often invisible to anyone except the manufacturer. Discounts at these points can reach up to 60-70% of the original price.
This type of activity has spread widely in Europe and America, from where it moved to our country. Stock clothing centers in Moscow first opened in early 2000. Today, more than 15 years later, few avid shopaholics can imagine their lives without these discounters. A number of stores that opened at that time are still open today. Among them are such giants as Stock Center, Fashion Bazaar.
Popularity
Stock centers in Moscow gained real popularity only a few years ago. Then their number increased several times, and the client base grew significantly. In addition to retail outlets, wholesale outlets are also opening in Moscow. These "wholesalers" often buy small boutiques.
Where did the product come from
Stock centers in Moscow are replenished from various sources. Basically it is:
- Remains of old collections. They are almost always there. In the high season, 10-15% of unsold goods still remain in warehouses. There are also less successful seasons, when no more than 80-70% of products are sold. A crisis season is considered when 50% or more of unsold goods remain in warehouses.
- MoreOne scourge of modern industry, which they try to cope with with the help of effluents, is overproduction. In such situations, an oversupply can go directly to discounters, bypassing branded stores. Such cases are not uncommon. After all, production is a rather complex multifaceted process.
- Products with manufacturing defects. Often this marriage is not seen by anyone except the manufacturer. And it happens that its elimination costs significantly less than the discount provided.
- Wrong marketing approaches, wrong advertising, weak work of merchandisers in salesrooms can lead to the fact that a huge amount of quality products remain unsold.
Items go a long way before reaching stock centers in Moscow. The manufacturer delivers the products to the wholesale warehouse, from where they go to the classic branded store. Using the part of the collection left in the windows, the store management arranges a sale with minor discounts. Most often, such sales sell most of the original collection. All that is left is transferred to the stock center store. In Moscow, the addresses of these points are well known to regulars, and goods can be found there with significant discounts, often the price drops by 50-70% from the original.
Discounters distinguish between two main types: branded, also called monobrand, they sell goods of one brand and often belong to this particular manufacturing company. The second type is multi-brand, products of various brands are transferred here,and the difference can be not only in price, quality and popularity of the manufacturer. The product may belong to different areas of light industry. In such gigamarkets, you can often find absolutely any product a buyer needs.
Today, many mono-brand discounters of such eminent brands as Nike, Reebok, Benetton, Adidas and others open every day in Russia.
There are probably even more multi-brand stocks in Moscow. Among them are such leaders as "Stock Center", "Centre Discount", "Stock Mania" and many others.
Stock centers in Moscow
No wonder there are many different discount stores in Moscow.
The most visited store is "Stock Center" in Moscow, the addresses of the branches below are "Stock Center":
- 123022, Moscow, st. Rochdelskaya 15, building 35.
- 105120, Moscow, st. Zolotorozhsky Val, 40.
- 127015, Moscow, st. Butyrskaya 6.
