Paul & Shark ("Paul &Shark") is a well-known brand of Italian middle-up sportswear with a logo recognizable throughout the planet - a shark. For most women and men, this brand is synonymous with effortless elegance, freedom and comfort.
History
The history of this brand began almost 100 years ago (1921). Then Giuseppe Daco (Italian) opened his small textile factory near Milan. Then it was called Maglificio Daco. The factory produced blouses, sweaters, tank tops, gloves, and bath suits.
It is worth noting that Giuseppe Daco's business grew very quickly. It prospered until the start of World War II, deliveries of all products were carried out to various states: Palestine, Egypt, North America, Morocco, etc. At the same time, a crisis came for the enterprise with the outbreak of war, after which production also declined.
Rebirth
Things were so bad that there was a real threat of absolute bankruptcy of the company. A certain Jean Ludovico Dini helped to revive the production. The company started working again in 1957, under the name Dini & Shark.
Jean Ludovico was a chemist by profession. In the textile business, he had the least knowledge, while he had excellent business connections, which helped him in the development of this brand. At the same moment, the recognizable and unique logo of the Paul & Shark brand begins to take shape (the brand's clothing today, by the way, is no less popular than before the start of the war) with the image of a shark.
Name
Interestingly, the origin of the brand name is quite unusual. Dini discovered the inscription "Paul &Shark" during his sea voyage. It's funny that it was just an inscription on the sail of an old schooner of the eighteenth century, while she was able to predetermine the fate of this brand. It so happened that Paul is the name of the son of Jean Ludovico Dini, who was even more obsessed with the idea of creating this brand than his dad. Paul even specially equipped a living room for himself, located on the territory of the factory, in order to spend as much of his time as possible at work.
The Paul & Shark brand was officially registered in Italy in 1977. At the same time, a rather original method of self-identification was chosen - these are special packaging boxes, which are metal tubes, which were then used exclusively for transporting alcohol. In addition, the nautical theme was traced directly through the dark blue color of all things frombrand collections.
Accents
The main focus of this company is on the manufacture of waterproof high-quality windbreakers. In addition, it is easy to find Paul & Shark suits for sailing, recreation, tourism or diving. In a sweater, shirt, tracksuit or company jeans, you can not be afraid of weather surprises. In addition, collections of shoes and all kinds of accessories are produced. Men's and women's clothes were recently supplemented with a collection for children under 14 years old, and this significantly expanded the target audience of this brand.
Customers
Going into the Paul & Shark store, you can see that the main customers of the company are women and men aged 25-55, whose life is full of various events. This person manages to play sports, do business, enjoy outdoor activities and travel. He prefers to wear practical and light clothing in his spare time. The Paul & Shark label demonstrates smart luxury, emphasizing quality, modern and classic Italian style. Often, collections for women are complemented by various glamorous details, among which there are also Swarovski crystals. We also note that the series of accessories includes women's and men's bags, shoes, backpacks, neckerchiefs, scarves, hats, etc.
Shops
This brand is known all over the planet: today there are about 400 branded stores in 150 countries of the planet (USA, Italy, Russia, China, France, UAE, Argentina, etc.). In addition, the Paul & Shark brand has an online store in whichYou can purchase any company's products, whether it be accessories, shoes or clothing. In addition, it is offered by many of the largest websites selling various fashion items.
Design
The designers of Paul & Shark create their amazing collections especially for people who are not used to distinguish between style and comfort. The expansion of the range of sportswear has allowed the brand to gain recognition around the world. Today, Paul & Shark produces sportswear, as well as interesting casual collections - practical and beautiful clothes for outdoor activities and everyday wear.
Production
Pol & Shark employees pay close attention to the high quality of the materials used and sustainable production. For this, serious experiments are usually carried out: a test of the water-repellent new Typhoon fabric was carried out at a depth of 20 meters! Therefore, the clothing of this brand allows you to feel independent and comfortable in any weather.
Marine style
It is worth noting that marine style and quality are inseparable in the company's clothing. All jackets of the brand are made according to the latest technologies from various waterproof fabrics that retain ultraviolet light and allow air to pass through. Designers of the company pay special attention to the quality of fabrics. This is probably the only disadvantage of this brand's clothing, as it does not wear out at all.
The brand pushes the boundaries of nautical shades (red, white and blue) anduses incredible combinations of different colors. You will be surprised to know that some of the T-shirts duplicate the color schemes of paintings by famous artists!
