Jeans - the founders of the revolution in the fashion world and the cherished dream of all fashionistas and women of fashion in the days of the USSR. The similarities of those that we are used to seeing in stores were invented in the middle of the 19th century for farm workers. Durable, but at the same time cheap, made of coarse fabric, they were ideal for working in the fields and in the mines. However, the first mention of clothing made from cheap fabric of this type dates back to the 17th century. The fabric from which the clothes were made was called "denim", but later the name changed slightly. Sails were sewn from denim, and over time, canvas pants began to be called "jenes", or "jeans" in the American style. At the moment, there are several varieties of denim: chambray, twill, gin, stretch, ecru. Denim is the most expensive fabric of all. In the form in which jeans have survived to this day, they began to be produced in 1873, when Leib Strauss acquired a patent for their production. The dye for clothes was chosen as a persistent darkblue. With three pockets, thick and easy to wash, the new piece of clothing entered the fashion world almost immediately and remains there.
"Malvina" they were not nicknamed in honor of the heroine of the story about Pinocchio, the blue-haired beauty Malvina. Jeans took their name from the brand that made them - "Mavin". The foreign name was new to the population unaccustomed to imported things, so they gave their own, familiar rumor.
Mavin's jeans met all fashion standards, making them literally the number one goal for everyone who wants to stand out from the crowd. A characteristic blue-blue color, with a violet tint, rough seam, scuffs, a worn look, but the most important thing that distinguished the owner of a fashion item was the embroidered name of the label with green and red threads on the back of the pants. "Malvins" were issued with a zipper and an elastic band, which aroused particular interest in the pants.
Malvin jeans style
Models of such an unusual thing as jeans did not differ in variety. Proud wearers of pants could be content with only two types: straight and narrow. The first Malvina jeans were straight, it was a familiar style for all jeans produced by well-known brands. After the "Malvins" gained popularity, the company began to produce pants of a different style. The distinctive black of these jeans was a high waist, a loose fit at the hips and a trouser leg narrowed to the bottom. Such tailoring provided a huge demand and broughtfirm of unprecedented popularity.
90s Malvina jeans – a copy of expensive brands
The inhabitants of the USSR received the first jeans only in 1957, and not everyone could buy them. Not only were jeans available only to two large cities, Moscow and St. Petersburg, but they also had a high price and a shortage in quantity. One of the most popular denim brands was Levis. Even already used jeans, worn not only for the sake of fashion, but also for time, cost at least 200 rubles, while the average salary was only 120. Only at the end of the second millennium, cheaper analogues began to appear on sale. One of these analogues was jeans-malvinas. The 90s forever left in my memory that very pleasant moment when affordable jeans appeared on store shelves. Now almost anyone can buy them. Although the pants did not add prestige to the bearer, because they were not expensive, and the brand that produced them did not seek interest in the world of high fashion, the "Malvinas" firmly entered history.
"Malvinas" as part of street life
The labels of other companies, such as Gucci, Versace, Levays, Trussardi and others, were often sewn on Malvina jeans next to the brand name. Despite the fact that the pants were already “marked” with a brand, this did not prevent them from sewing on the names and logos of other companies, because this was especially popular among young people. "Malvinas" were sewn from boiled fabric, which was popular at that time, such material waspretty hard to get. Men's jeans-malvinas differed primarily, of course, in size. Skinny options in the men's collection did not meet at all, although men were chasing Mavin brand jeans with almost no less zeal than girls. Malvina jeans for women were produced in small sizes compared to men's. The style of the pants and tailoring remained the same for everyone.
How the Malvins wore
The most popular look in the 90s was a combination of trendy jeans, sneakers on the feet (for both women and men) and a sweater. The guys preferred to wear thick Boss or Turkish-made sweaters, while the girls preferred angora sweaters. Such an image has become a real symbol of fashion, it is this combination of clothes that is remembered by all immigrants from the USSR in conversations about those times. It was practically considered to be a uniform to wear Malvina jeans, tucking a sweater into them, because the labels on the back of the pants were definitely visible! However, not all parents liked the appearance of their children, but there was nothing to do, fashion is fashion.
Mavin jeans these days
Jeans, which we are used to seeing on store shelves and mannequins today, only vaguely resemble those first pants that went on sale back in the USSR. The closest option to the modern one can be safely called the "Malvins", especially their more popular narrowed version. Tight jeans are now worn by almost every girl, they are still in fashion. Each is engaged in the production of pantsa self-respecting brand of clothing, because the most sought-after part of the wardrobe today is malvin jeans. Photos of models wearing these famous pants can be found in every fashion magazine, no matter what is popular in the season, a fashion look is never complete without them.
What to wear with malvina jeans
In a short amount of time, fashion has made a huge step forward, which, of course, greatly affected jeans. Today on sale you can find a huge number of options, a wide variety of colors, styles and sizes, different styles. "Malvinki" became a big breakthrough, their skinny model became an analogue for sewing jeans of all famous brands that are still produced today. Modern women, lovers of tight jeans, have opened up many ideas for images to the world. If earlier jeans did not fit in any way with elegance and grace, today ladies boldly put on high heels and shirts with them, which is quite consistent with the business style. For a festive option, you can wear elegant shoes and an elegant blouse, and the right jewelry will come in handy to complete the look and complete it. Casual style can not do without flat shoes: ballet flats, sneakers, sneakers. Jeans will come in handy, and the choice of outerwear will not be the slightest difficulty: T-shirts, T-shirts, blouses, shirts, jackets, sweaters and more.