There are many brands on the market of perfumes and cosmetics that have gained popularity several decades ago, and very young ones that have become famous not so long ago. The company Essence, which appeared only 15 years ago, began its activity almost from scratch in a small enterprise in Germany. Today it sells its products in more than 80 countries and owns production facilities in several European countries.
Essence Brand
One of the most famous European market leaders is the Essence brand, according to customer reviews, the most affordable. Sen - translated from English as "dream". This company, relatively young and dynamically developing, began with the production of perfumes and cosmetics in a low price category, addressed to young people. The company was created in cooperation with several specialists in the field of network marketing. Gradually, the popularity of the new brand, reviews of which are becoming more and more, grew. Buyers from a different age segment became interested in its body care products,attracted by high quality products and low prices.
Trying to maintain and increase its leadership in the perfumery and cosmetics market, the company is constantly expanding its range and annually releases almost 25 limited collections, which include well-known types of products, as well as exclusive ones, and completely new ones. In addition, twice a year, the product range is updated by at least a quarter.
Still a significant part of cosmetic products is addressed to young people. Therefore, the Essence brand, according to customer reviews, is the most modern, young and daring. Brightness and cheerfulness does not require expensive packaging. It is laconic for Essence products, and advertising is unobtrusive.
Minimum marketing - maximum quality! Guided by this motto, the company does not make large investments in advertising, and, due to this, some of the highest quality cosmetics and perfumery products on the market are sold at low prices. So low that buyers who have never used products from this brand, at first buy it with distrust, then become the most ardent fans.
The company's products can be bought in numerous cosmetic and perfume stores. Recently, online commerce has flourished more and more, which makes goods even cheaper.
Perfume Essence
The company with such a beautiful name gained wide popularity after the release of exclusive premium quality perfumes. Essence (perfume), according to reviews, is very persistent and contains up to 20% concentratedperfume essences.
Raw materials are purchased by the company in Turkey at the Seluz Kimya plant, the world's leading manufacturer of aromatic essences. Production meets the highest EU standards, which are considered the best in the world.
Reviews of these perfumes are constantly enthusiastic, because they are highly resistant to weathering and a rich palette of aromas. The aroma of perfume lasts all day, and even the next morning its echoes are faintly felt. Therefore, their property should be taken into account by those fashionistas who are used to cheap low-quality perfumes that disappear almost immediately, and not overdo it.
This is the so-called "loop" perfume. As Coco Chanel said: “Perfume is an invisible unsurpassed accessory. He warns of the appearance of a woman and continues to remind her when she is gone.” These words, as well as possible, characterize the spirits of Essence. Customer reviews indicate that many of them have made their choice in favor of this brand and are not going to change it in the near future.
Essence Ultime Collection
The collection was designed in collaboration with the world famous model Claudia Schiffer, who is the face of this line. Shampoos, conditioners, masks, sprays - all hair care products to restore chemically damaged or sun-dried hair.
The addition of citrus juices to shampoos protects hair from burnout, and amber oil prevents dryness and brittleness. About the Essence Ultime hair care line, customer reviews say that shehas tools that provide for all occasions when you need to protect your hair. The complex of essence of pearls, keratin and protein contained in them gently envelops the hair along the entire length.
Liquid crystal sprays provide radiant shine and Asian smoothness. Shampoos and balms with mineral complexes do not allow hot air to dry out the tips and damage the roots during drying. Balms and masks with omega oils effectively strengthen hair, making its structure denser.
Essence Pure Collection
Reviews of this collection say that all of its products work amazingly well on the skin and protect the hair. This is also true because the products contain only natural ingredients. For example, buyers of Essence pure mineral powder note that at a low price, the powder has a set of qualities that are unique to it: delicate, crumbly, well matting, evenly distributed, perfectly evenly applied to the skin with a brush. At the same time, creating an external feeling of fresh skin, it is absolutely invisible on the face.
For women with problematic skin, powder is a must when applying makeup. And the composition of natural ingredients that do not cause allergies with constant use of powder is very important. Discreet packaging does not detract from its merits. Flashy, colorful boxes usually add value to a product but do little to improve its quality.
Essence Eyeshadow
Reviews about the quality of products from differentgoods with such a huge range can not be equally excellent. If, for example, Essence pure mineral powder is characterized by everyone as an excellent product with the finest velvety structure, then Essence shadows, according to reviews, are hard to shade on the eyelids and crumble quickly if they are not combined with the shadows of other brands.
Accessories
About Essence, reviews say that customers welcome the expansion in the production and sale of cosmetic accessories, which are very important for the correct application of makeup. It's a full range of products you need to create a look: comfortable brushes and applicators for blending shadows, beveled soft brushes for applying blush, brushes for applying foundation or eyeliner, various sponges.
All kinds of nail files, tweezers are produced for manicure. The cost of all accessories is quite democratic, and the quality is in no way inferior to products of famous brands.
