Often, when choosing clothes, we give preference to foreign brands, as we are confident in the quality of their products. However, there are many brands from neighboring countries that can pleasantly surprise you. Among them is the Belarusian underwear factory Milavitsa.
Every year more and more women prefer the products of this company, as they are convinced that Milavitsa underwear and swimwear are not only affordable prices, but also quality, comfort, and elegant beauty.
Milavitsa factory has more than a century of history. The date of foundation is considered to be 1908, when Francois Tournier, a businessman from France, opened a haberdashery factory in Minsk.
In revolutionary and Soviet times, production changed its profile several times, until in 1970 it was re-equipped for the production of corset products.
In 1991, the Italian company ILuna (specializing in seamless underwear) became the leading shareholder of the factory, and the factory itself changed its name to Milavitsa (an ancient Slavic analogue of Venus).The renewed Belarusian-Italian enterprise has become one of the leaders in its field in a matter of years.
Since 1995, swimwear has been included in the brand's product range.
Milavitsa products are exported not only to the CIS, but also to Great Britain, Germany, Holland, UAE and many other countries. Milavitsa lingerie and swimwear are also in great demand on the Russian market. Branded stores are opening all over the country. There are more than 40 of them in Moscow alone.
Milavitsa new season swimwear collection
Striving to be in trend, Milavitsa fashion designers every year present a new collection of lingerie and swimwear, taking into account all the new fashion trends.
In the new beach season, designers have focused on the combination of classics with trendy styles. The highlight of the collection was the range of sizes. Most swimwear models look great on different body types. And owners of luxurious breasts with a cup from DD and above will be able to find models that not only successfully emphasize their charms, but are also as comfortable as possible.
The collection of swimwear of the new season has 2 directions: youth and modern classic. The target audience of the first is young girls, so most models are quite frank. For the second direction, the classic styles of swimsuits have been modernized.
The color range of Milavitsa swimsuits this season takes into account all fashion trends. Among the assortment you can find both monophonic models of blue and scarlet shades, as well as elegant combinations of fabrics with prints in sapphire, purple andcoral tones.
Milavitsa swimsuits (photo below) of this collection are full of a variety of styles here, both separate and one-piece.
Separate swimsuits "Milavitsa"
For lovers of sunbathing, this year's new collection features a large number of separate swimsuits with promising exotic names. Their design used a combination of plain fabrics with ethnic patterns, floral and floral prints, imitation of animal skins. Paying tribute to the classics, the "Pin-Up" line features knitwear with small white polka dots.
The presented variety of color combinations and models of bras and swim shorts makes it possible to combine a swimsuit to your liking. This opportunity applies to all lines of two-piece swimwear in this season's collection.
In such lines as "Zanzibar", "Argentina", "Glamour", "Flowers of Bali", "Mexico", "Coconut Jungle" and "Ecuador" most of the two-piece swimsuits have the equivalent of a one-piece.
Closed swimwear "Milavitsa"
The hit of this year's beach season was closed swimwear, which pretty much pressed separate ones. Their main advantage is the ability to hide and correct figure flaws. They are also relevant for lovers of outdoor activities on the water.
Despite the variegated coloring of the fabrics, the Milavitsa one-piece swimsuits are designed in a romantic spirit, emphasizingelegance and femininity, yet very comfortable and practical.
For those who find it difficult to choose between two-piece and one-piece swimsuits, Milavitsa's designers have offered a wide variety of monokini swimsuits.
This type of swimsuit combines the convenience of separate models with the ability to adjust the figure characteristic of one-piece styles.
Milavitsa monokini this year pleased with the variety of styles of bodices, as well as a thoughtful combination of fabrics and appropriate draperies. Thanks to this, girls with a non-standard figure will be able to look just as great in them as the owners of ideal proportions.
Another revelation from Milavitsa fashion designers was tankini swimsuits. Traditionally, the model consists of a spectacular T-shirt top and beach shorts.
Tankinis offered by the brand are most designed for girls with a luxurious bust. Successful color combinations of swimsuits will allow you to create a light beach look and mask figure flaws. Simple yet elegant, these tank tops accentuate the cleavage and maintain a loose fit.
Swimwear "Milavitsa" for a non-standard figure
This season's collection features a huge number of plus size swimwear, including the entire line of models, both separate and one-piece swimsuits. Designers of the brand have moved away from the traditional color of full-length ones - black, and created large-sized swimsuits "Milavitsa"in trendy colors.
The ideal model for a non-standard figure is the Milavitsa one-piece swimsuit. To correct the figure, styles with draperies, as in the one-piece model "Glamour", as well as with various slimming inserts made of dark fabric, as in the Zanzibar model, have been developed.
One of the favorite models of swimwear among the owners of curvy shapes is also a tankini. This season's designers offer tankinis for plus size ladies in a loose-fitting top and beach shorts with a high waist and slimming effect.
For the owners of appetizing shapes who still prefer separate swimsuits, fashion designers have created styles with beach shorts with a high waistline and elegant drapery, complemented by bras with wide straps, with corrective inserts (separate models "Argentina" and "Zanzibar").
New Milavitsa swimwear: reviews
Among consumers, the new Milavitsa swimwear collection has received positive feedback.
The main advantages of the models, in addition to affordable price and quality, were named thoughtful design, brightness of colors and convenience of construction. A lot of positive feedback was caused by the presence in almost all lines of models with large cups for owners of lush breasts. Girls with smaller breasts were pleased with push-up models.
A separate advantage of separate swimsuits and tankini models in the collection, according to consumers, is the ability to "collect" a swimsuitfrom different top and bottom.
Consumers also enthusiastically greeted the line of beach accessories of this collection, represented by colorful tunics, dresses and jumpers in blue and pink tones.
The Milavitsa brand has been one of the leaders in the production of underwear for more than 50 years, of which for 20 years the company's fashion designers have been creating swimwear that are not inferior to the products of famous brands, neither in quality nor in design. At the same time, Milavitsa swimwear is much cheaper and available for purchase, since almost every city has Milavitsa branded stores, where those who wish can get advice and order the right product if it is not available.