Sephora cosmetics were created specifically to distinguish a woman from the crowd, to create a bright creative image. The company's products are distinguished by a rich palette of various shades and excellent quality.
Brand story
The Sephora brand was created by Dominique Madonnaud, who wanted a woman's kiss to have a thousand shades. He opened his first store in 1969 in Limoges, France. Cosmetics quickly gained popularity. In 1979, the number of outlets increased to ten, and they were called Shop 8. The beginning of the 90s gave the business development, and 40 branded outlets were opened in Britain. And in 1994, Shop 8 stores were renamed Sephora.
Soon on the Champs-Elysées in Paris opened the doors of the largest cosmetic store Sephora. In 1997, the cosmetics production was bought out by the French holding Moet Hennessy Louis Vuitton (LVMH), which is famous for manufacturing the most luxurious goods in the world.
In 1999, the first Sephora store appeared in the US, in New York. At the same time, the company opens online stores in America, France and instantlybecomes recognizable. The retail outlets offer cosmetics of both well-known brands and their own production, on the boxes of which the Sephora name flaunts.
Popularity in Russia
In 2005, Sephora operated 700 luxury stores in 14 countries around the world. Now there are about 150 of them in Russia. The first one opened its doors in Moscow in 2003.
The trade network of this brand is distinguished by a special corporate style. In stores, attention is paid to the location of goods on the shelves: alphabetically, by purpose, for men and women.
In gratitude for the purchase, the company gives customers discount cards, the discount on which sometimes reaches 25%. All sales assistants are well-trained and easily able to match the customer's requirements.
Sephora retail outlets have spread throughout the capital and major cities of the Russian Federation. Cosmetics in Moscow are sold in Letual and Ile de Beaute stores, as well as in large shopping centers. In Russia, the Sephora brand is represented by Alcor LLC.
Product quality
Sephora cosmetics have become popular due to the quality that is constantly being improved. Special cream formulas are developed, stunning shades are created in decorative cosmetics, and weightless, like a veil, texture for foundation and powder is made. For these purposes, the company attracts its permanent partners from France, Europe and America.
All products go throughspecial testing on volunteers. It meets the norms and international quality standards. Suitable for all skin types, including sensitive and problem skin.
For developments in the field of cosmetology, the company has repeatedly been encouraged by high awards and won the most prestigious awards, for example, the Retailing Innovator of the Year Award.
Product range
But not only for quality, but also for affordable prices, the Sephora brand is famous. Cosmetics of this brand and others (there are about 150 of them) were collected in one huge assortment and presented in company stores. This is:
- Cosmetic products for facial skin care. Designed for any type of skin. The range includes nourishing, moisturizing and caring products: creams, lotions, masks, tonics, scrubs, oils - everything a woman needs for proper personal care.
- Decorative cosmetics. This is the widest range of products and a stunning range of colors. These are shadows and blush, powder and tonal base, glosses, lipsticks, balms. These funds are designed to make a woman unique.
- Perfume. This section is able to please everyone. Here are fragrances for all occasions and for any category of people, whether men, women or children. Perfumes are complemented by body lotions and shower gels, deodorants that prolong the enjoyment of your favorite scent.
- Bath and shower products. Includes soaps, gels, creams, scrubs to moisturize, nourish and cleanse the skin of the body.
- Means for nails. Revealed with a rich palette of varnishes, means forstrengthening, treatment of the nail plate. The collection is complemented by products for creating gel nails at home, as well as tools for manicure and pedicure.
- Hair products. Presented by means for styling and washing hair. It includes shampoos and balms, masks and oils, as well as styling products: hair sprays, gels, mousses, waxes.
- Accessories. The range of this section includes: makeup brushes, hair removers, razors, tweezers, beauty bags, facial massagers and more.
- Products for men. The section is filled with products for hygienic face and body care, men's perfumes and deodorants, products for and after shaving.
Product cost
Sephora products are preferred for quality, performance and price. The cost of cosmetics is different, and in the online store the goods are much cheaper than in branded outlets in large cities.
So, the average price for Sephora shadows is 600 rubles, mascara - 800 rubles, powder - 500-900 rubles, foundation - 600 rubles, face cream - 1200 rubles, body cream - 500 rubles.
Sephora Online Store
It impresses even the most sophisticated women with a rich selection of goods. It makes beautiful ladies in search of the right and something new to "wander" through the electronic pages of the catalog for a long time, gives them a great mood, self-confidence, high-quality cosmetics.
Buying here has its advantages, these are:
- goodcustomer support;
- fast shipping;
- extraordinary gifts, discounts and special offers;
- seasonal sales;
- more than 7 categories of different products for every taste from mass market cosmetics to luxury products.
If you follow the promotions, get a good discount on Sephora products. Cosmetics purchased here are cheaper than in regular stores. To order it, just register on the official website of the USA or France and make a purchase.
Reviews of the purchase in the Sephora online store
Not everyone dares to buy cosmetics on the Internet, but sometimes the range of products is so tempting that the cup of patience leans towards the order. So it is with this online store, where, in addition to products of various brands, Sephora cosmetics are also sold. The prices here are amazing. By searching for a coupon on the Internet, you can make the purchase as profitable as possible and get both a cashback and a lot of various gifts, including a discount on goods. In addition, all kinds of promotions are constantly running. So, in the Sephora online store (USA), when buying $ 50, delivery is free.
Many ladies who ordered beauty products here at least once come back here again and again. Some women who bought expensive cosmetics in duty free shops and saved on it have long ago abandoned such purchases in favor of the Sephora online store.
Sephora cosmetics: reviews
Reviews aboutSephora cosmetics are very different. Professionals consider this cosmetics to be semi-professional and use brushes, makeup removers and concealers from the entire range. Ordinary women like a thin rich black eyeliner that allows you to quickly create a straight line that stays the same throughout the day. The nail polish left a good impression on me. It lasts for a week, applies without strips or an additional layer.
The shadow ladies weren't impressed. According to them, they do not look bright on the eyelids and contain little coloring pigment. Subdued concealers of four shades, collected in one case. They perfectly mask, have a light weightless texture, completely invisible on the face. I left a good impression of the body cream, because it perfectly nourishes and moisturizes the skin, does not leave greasy marks. In addition, it has an unobtrusive aroma.
Women are conquered by the effectiveness of Sephora cosmetics, prices. Reviews speak of the democratic value of the product and its availability, quality.
From all of the above, we can conclude that Sephora cosmetics can transform any woman, and brand stores do their best to achieve this goal.
