Japanese brand "Shiseido" is a cocktail of oriental philosophy and new ultra-modern western technologies that intertwine and merge together in cosmetics of the highest quality. Its action is aimed not only at beauty, but also at he alth improvement.
"Shiseido" in Japanese means "to improve well-being". The founder of the company is Arinobu Fukuhara, a pharmacist by training. Initially, it was a network of small pharmacies, which later grew to the size of a concern. Today, Shiseido is the oldest cosmetics company, the fourth largest in the world.
For the first time in the history of Japan, it was this brand that introduced the fashion for tonal products, before that ladies whitened their skin with white lead.
In 1923, Shiseido stores opened all over the country. Today there are 25,000 of them around the world. In 1927, the company became a joint-stock company, and in 1957, products entered the Taiwan, Singapore and Hong Kong markets. In 1965, the brand conquered America and Europe (1968). In 1927, the company was taken over by the third son of the founder, Shinzo Fukuhara, who put everythingefforts to make the brand global. He switched from pharmaceutical to cosmetics.
The Shiseido brand stands out for its individuality. Operates in accordance with the principle: to give happiness and well-being to people. Strives to do everything to make the client happy. The philosophy of the concern says that the enjoyment of the product should last forever, not only when the consumer opens the bottle and packaging, but during and after the use of cosmetics.
In its work, "Shiseido" is guided by respect for the client, quality, mutually beneficial relationships with customers, sincerity, stability. It has been on a par with well-known French brands in the European market for many years. The products created by the company allow the skin to breathe, do not clog pores, they are durable and practical. A huge range of products under the Shiseido brand, including shampoo, differs in its quality characteristics from other similar products on the market.
History of cosmetics
The first product of the company, which won universal love, was hair oil with camellia. It was released in 1915. In the same year, an innovative hair tonic was released, which not only carefully cares for hair, but also prevents hair loss and eliminates dandruff. At the moment, he is 90 years old, and he is still in demand, and his composition has not changed since then.
Another product that has made a splash in the fashion world is the powder of seven colors, or "rainbow".Its texture conveys seven shades of natural leather: white, flesh, yellow, lilac, pink, green and lilac. At first it was used only by geisha, but gradually it gained popularity among other ladies. In 1932, an even more versatile powder is released, containing nine colors that convey the natural skin tone.
1917 was marked by the release of the first perfume called "Hanatsubaki" (which means "camellia" in translation). It was the first perfume in the history of Japan. The following year, the company released "Ume" (plum) and "Fuji" (wisteria) toilet perfumes.
Since 1918, the concern has been producing face cream. In 1932, the De Luxe product was released. The line includes five cosmetic products: powder, foundation cream for powder, lipstick, toilet perfume, soap. At the same time, the Modern Color powder is launched into the masses, the lid of which is adorned with an elegant silhouette of a woman. Since 1937, a series of skin care products has been launched, specially adapted to the skin of Japanese ladies.
In 1964, the production of Zen toilet water was launched, which carries unusual oriental notes. It immediately became popular in America and Europe. Since 1966, the cosmetic series "The Sun Loves You" has been released, which emphasizes the natural beauty of Oriental women, especially tanned skin.
In 1990, the company develops and releases to the masses the Shiseido Whitess Essence therapeutic and cosmetic cream. Its action is aimed at eliminating freckles and age spots, and it uses a bleaching agent extracted from lingonberry leaves andpears, called arbutin.
The company has released the first lipstick with a lifting effect Perfecting Lipstick, which in an instant tightens the skin of the lips, increases, making them more voluminous and moisturized. The Shiseido shampoo met the expectations of many, the reviews of which are simply amazing.
Every year, Shiseido releases seasonal makeup collections that set the make-up trend. An unusual color scheme allows you to emphasize the dignity of the face and skillfully hides its flaws.
Shiseido products - shampoo is no exception - do not harm the skin and hair, but on the contrary, nourish, moisturize and care for them.
Products for men
In 1959, Shiseido develops and manufactures men's cosmetics. The series consists of 23 titles. These are products for face and body skin care, perfumery, a series for and after shaving, as well as Shiseido Tsubaki shampoo.
The product opens up a new look for a man who, in addition to all his masculine qualities, takes care of his appearance. He gives the impression of a confident and purposeful person. Wins the hearts of women and easily achieves his goal.
Shiseido Shampoo Range
Against the backdrop of a wide assortment of the company, Tsubaki Shiseido shampoo stands out, reviews of which speak of its beneficial effect on the condition of the hair. It is based on camellia extract. Does not contain allergens. Both adults and children can use it. It has a highly balanced composition, consistingonly from natural ingredients.
High quality characteristics plus the absence of chemical ingredients that harm the hair distinguish Shiseido detergents from other detergents. The shampoo lathers slightly, which proves its naturalness, and may not give the promised volume, but it nourishes and softens the hair well.
This series of products includes:
- Shampoo "Shiseido Tsubaki" white. The treatment is complemented by hair balm, conditioner and mask.
- Tsubaki Head Spa Gold Cleansing Series includes Spa Shampoo, Spa Conditioner and Spa Mask.
- Shampoo for hair "Shiseido" red. The series also includes: conditioner, concentrated balm, premium mask.
Tsubaki Hair Care hair cosmetics do not contain preservatives, have a light pleasant unobtrusive aroma, natural shades and a light, weightless texture. Formulated with special cutting-edge technologies without the use of synthetic components.
Shampoo "Shiseido Tsubaki" released in containers of 220 and 550 ml. The soft pack contains 400 ml of detergent.
Shiseido Tsubaki Damage Care White Series
Shampoo from the white series is aimed at restoring dry and brittle strands. It contains a complex containing camellia oil, amino acids, vitamins B and C. Its action is aimed at strengthening the strands, eliminating split ends, nourishing and improving the hair. The therapeutic effect appears gradually. It is recommended to use Shiseido Shampoo for damaged hair at leastmonth. Indicated for hard hair type.
As a result of the constant use of detergent, curls become strong, moisturized and elastic. Split ends disappear. Camellia oil in the composition of the product nourishes the hair with all the necessary nutrients, making it softer and more manageable.
Shampoo "Shiseido Tsubaki" white, reviews of which are just wonderful, is applied to wet curls, where it foams on the hair with massage movements and rinses off. If necessary, the process can be repeated. After using the shampoo, it is recommended to use a balm or conditioner of the same series, for the greatest effect. The treatment is complemented by a hair mask, which should be applied 1-2 times a week. It is applied to moistened clean strands, where it is aged for up to five minutes.
What else is Shiseido Tsubaki white shampoo different from? Reviews about it note that it does not give the volume and shine promised by the manufacturer, although it washes the hair well and thoroughly. It has a beautiful solid packaging and a dispenser, it is economically consumed. Smells good.
Tsubaki Shining Red Series
Shampoo "Tsubaki" from "Shiseido" red gives hair a natural shine and radiance. Carefully cares, nourishes and restores hair. Contains oil and lipids of camellia flowers. It has a delicate airy scent of camellia honey. Designed for dry, damaged and split strands. Vitamin groups B and C restore the hair cuticle, giving it elasticity, strength, smooth split ends.
Apply a small amount of detergent to damp curls, lather and rinse with water. The care is complemented by a balm and hair conditioner, which is applied to wet curls after shampooing. For best results, use the hair mask 1-2 times a week. The product should be applied for five minutes, after which the hair should be rinsed with water.
Shampoo "Shiseido", reviews of which say that it not only perfectly rinses the strands, but also treats them, adds radiance, makes them thick, manageable, elastic and shiny.
Gold Tsubaki Head SPA
Golden shampoo "Tsubaki Shiseido", reviews of which say that it differs from others with excellent washing properties, makes curls thick, he althy and smooth. Contains rosemary essential oil, which penetrates deep into each hair cell, nourishes and strengthens. Protects from the negative influence of the external environment. The oil of the amazing tsubaki flower activates hair growth, improves blood circulation, and gives it a natural shine. Angelica root extract, sorbitol and menthol complement the composition and positively affect the condition of the scalp. Recommended for fine hair.
A small amount should be applied to dirty, unwashed rows, lather with light movements and rinse with water. If necessary, the procedure should be repeated. The care is complemented by a spa conditioner for any type of hair and a spa mask. The first product is applied to clean hair after shampooing andwash off, holding on the strands for 1-2 minutes. The second is recommended to apply up to two times a week. Apply to clean curls for five minutes, after which they are washed off with plenty of water.
Shampoo "Shiseido Tsubaki", reviews of which note its pleasant aroma, which keeps on the head for a day after washing the hair, is enclosed in a golden bottle. Its consistency resembles "liquid gold".
Shampoo "Shiseido Tsubaki": reviews
Japanese shampoo brand "Shiseido" has collected a lot of rave reviews. So, consumers note that the white series stands out for its excellent cleansing properties. After using this shampoo, the hair became shiny, soft, obedient and smooth after the first use. Less dirty. Shampoo for hair "Shiseido" effectively washes off oil masks from the first time. Some noted that when using it, no therapeutic effect was noticed, and the problem of split ends remained unresolved. Called out a rating of 3, 8 points out of five possible.
The results of the red series also turned out to be quite good. Most reviews noted its good cosmetic effect. In the process of use, the shine promised by the manufacturer appeared, the hair became stronger, thicker, he althier. The split ends looked smoother after the first wash. The hairstyle has become more voluminous, more magnificent. A small part of the people did not see anything special in this tool. According to them, the Shiseido shampoo for damaged hair made the strands dry, they began to bristle and look rather untidy. But suchfew cases. Basically, there is active moisturizing, softness, easy combing of the hair even without the use of a balm or conditioner. Deserved 3.9 points out of five possible.
Tsubaki Shiseido Spa Shampoo, reviews of which are mostly positive, turned out to be quite good. Many people use it before applying masks, as it thoroughly cleanses the curls of impurities, as a result of which their effectiveness increases. Some noted the shine, easy combing and volume that appeared after the first application. Also, the hair for a long time looked fresh and clean. The product gave extra volume to the hair and made them thicker.
Negative reviews claim that the owners of oily hair curls became more greasy, and they had to be washed more often. Some people get dandruff after using shampoo. A certain category of people indicated excessive stiffness of the hair, which was observed after using the product, and the difficulty of combing the hair without using a spa conditioner. The tool earned 3.8 points out of five possible.
The cost of "Shiseido" shampoo
The price of Shiseido Tsubaki shampoo - reviews note and this factor is very different. So, the cost of a package of 220 ml fluctuates around 200-250 rubles, 550 ml from 450 to 550 rubles. A 200 ml hair balm costs about 500 rubles, a mask in a 180 ml container costs 520 rubles. The price policy of hair conditioner ranges from 300-400 rubles per 500 ml. Prices are not entirely acceptable, but if desired, these funds can affordeach, besides they are quite economical. With reasonable use, a bottle of 220 ml lasts for six months.
Where can I buy Shiseido shampoos
Shiseido shampoos are sold in major cosmetic speci alty stores such as Letual, Ile de Beaute, La Defense, Rive Gauche. Also, products can be purchased in online stores, for example, in the Ebay auction store.
Shampoos of the Shiseido Tsubaki series fully cope with their task, and with constant care they show amazing results, improving the appearance day after day, the structure of each strand separately. They make it easy to have beautiful and he althy curls.