In 1947, the now world-famous house of Dior was going through a very important period in its history: Christian Dior presented to the public the first collection of clothes that became revolutionary in the history of fashion - the master offered to replace plain and gray clothes with magnificent outfits.
At the same time, the company's first fragrance, discreetly named "Miss Dior", appeared. The fragrance was created by Serge Heftler-Luichet. Experts described the smell as chypre, floral, green. The composition of the fragrance was built on notes of galbanum, gardenia, clary sage, rose, neroli jasmine, lily of the valley, narcissus, iris and leather. The crystal bottle had the silhouette of an amphora, decorated with a spectacular bow. Later, the shape of the bottle changed - it acquired a strict rectangular shape.
Everyone who knew Mr. Dior during his lifetime notes how reverently and seriously he treated the creation of fragrances. The master always believed that perfume is the final touch of the created image. At the beginning of 2005, the first version of the famous fragrance was presented, whichwas named "Miss Dior Chere". This event was timed to coincide with the 100th anniversary of the great master. As many believe, Christian Dior would have liked such a gift - the composition turned out to be exquisite and sophisticated.
Flankers are versions of the original fragrances. To attract buyers, perfume manufacturers use a little trick: they change the name and design of the bottle.
This is done with the expectation that a familiar name is more likely to attract the attention of buyers than an unknown novelty.
In 2011, fans of the house of Dior received a new gift - an updated version of "Miss Dior Cherie". Eau de Parfum is a floral-fruity chypre fragrance that gradually unfolds on the skin. Fresh and rich fruity notes are slowly mixed with delicate floral notes, and later noble notes of patchouli appear. The base of the fragrance is a sensual and warm musk. The fragrance is very bright and passionate, which is why it is addressed to young girls full of energy.
Actress Natalie Portman agreed to become the face of the advertising campaign for the new song "Miss Dior Cherie". It was quite difficult to conclude an advertising agreement with a star: Natalie is a recognized intellectual and very picky in everything, including advertising. She carefully studied the history of the Dior brand. Convinced that the company's reputation is impeccable, she agreed to shoot.
Work on the commercial for the new composition "Miss Dior Cherie"the famous director Sofia Coppole, whom the audience knows from feature films, began. Sophia knows Miss Dior Cherie perfume well - she shot a video of the 2005 version, in which a Russian model took part.
Natalie Portman is the epitome of "Dior Miss Cherie" in her new video: flawless skin, long well-groomed hair, a playful smile and a flirtatious look - she is seductive, sexy and … just gorgeous!
Refined and refined French perfume "Miss Dior Cherie" is an updated classic. A magnificent fragrance, created under the guidance of the incomparable John Galliano, pleasantly complements the image of a self-confident woman. Graceful and light, playful and bold - this scent has conquered millions of women's hearts around the world!