The decade of bad taste was called the 70s with their incredible mixture of styles. But for some reason, not a single fashion season passes in which eminent designers are not nostalgic for this time. Elements or entire collections that exploit the style of the 70s appear with enviable constancy. So what is so beckoning in those now distant years?
Everything that makes you different from others is fashionable
To understand the fashion trends of a certain time period, in this case a decade, you need to know what that generation lived and breathed. All social changes, new trends in culture, undoubtedly, set the style and appearance. The fashion of the 70s primarily developed under the auspices of freedom and eclecticism, with the motto "Everything is possible!". Incredible mix of styles: ethnic, safari, disco, hippie, etc. is the hallmark of the decade. The history of fashion is unlikely to remember an even more diverse and unlike any other period. The bet was made on a brightly emphasized individuality, and what it would be, everyone decided for himself. Placethere was something for everything - from luxurious expensive haute couture outfits to cheap cotton items and ready-to-wear items.
Designers during this period introduced the fashion for midi and maxi lengths for skirts and dresses. And if at first they treated it with caution and still preferred the mini, then by the mid-70s the trend had become extremely popular.
For the first time there is such a thing as a basic wardrobe. Shops offer suits with shirts, blouses, jumpers, skirts, etc. already well matched to them. Increasingly, jeans began to come to the fore.
Hippies - calling card of the 70s
The heyday of the hippie movement came at the end of the 60s, and yet for the next decade this subculture still had a fairly strong position, which could not but affect fashion. "Children of flowers" preferred natural materials (cotton, linen, leather) and bright colors. A characteristic feature is the active use of folklore and ethnic motifs. As well as worn and torn jeans, denim vests, which have become one of the main attributes of this trend. But to think that 70s hippie clothing is exclusively street style is a big mistake. Confirmation of this is the work of eminent designers of that time. For example, Emmanuel Khan's iconic embroidered white shirt reminiscent of a bathrobe, or Thea Porter's stylish Indian cotton dresses with ethnic motifs. The casualness of the hippie style has taken on a noble look. He found his admirers in all walks of life,regardless of social status and income level.
Eclectic 70s clothes
The progenitors of this fashionable phenomenon can safely be called hippies. The roots of eclecticism are twofold and rest either on a lack of funds, which led to an explosive mixture, or on the desire to shock others in any way. But be that as it may, the designers accepted the rules of this game and the catwalks were full of extravagant outfits. Among them is Yves Saint Laurent, who created a whole collection in the eclectic style using folklore motifs and black leather blouses. Fashion history at this moment took a sharp turn from the usual and ordinary style to aggressively bright and provocative.
Cheerful, light and carefree musical flow gave rise to an equally free from conventions style. Tight leggings in bright, acid colors, shirts that rippled in the eyes, shiny bodysuits and tops, ultra-short shorts became an integral part of it. Add to this an extremely daring make-up with an abundance of sparkles and mother-of-pearl. Disco style is almost a separate universe, a world of brilliance, bright colors and a combination of incongruous.
Glam rock and punk culture in clothing
Fashion of the 70s, as already mentioned, is extremely rich in all sorts of trends and trends, styles. Glam rock offered the world a game of sexes and a unisex style. He harmoniously combines femininity and brutality, outrageousness and sexuality, challenging society. From materials in favor black leather (matte or patent), metallic fabrics, velvet, andalso chiffon and silk, which adds even more contrast. The mandatory attributes include spikes, rivets, fringes, zippers and at the same time rhinestones and sparkles. Its bright representatives can be called the legendary group Kiss (pictured), Gary Glitter, David Bowie, Mark Boan. These are stage images that shook first England and then the whole world.
The style of punk, one might say, was born with the light hand of M. McLaren, who in 1976 contributed to the debut of the Sex Pistols. Their clothes were deliberately rough and torn, connected in places with pins, which instantly, as they say, went to the people. And by the way, you could buy it in McLaren or V. Westwood boutique.
Freethinking and various currents in culture, including music, could not but be reflected not only in clothes, but also in hairstyles and makeup. In the 70s, the hairstyle ceased to be something obligatory, women began to choose what they are comfortable, practical, and most importantly, they like. Various styling and haircuts have become a reflection of individuality. The first thing that is associated with the 70s is bouffant, they could be neat or hypertrophied. The second is curls and curls. In addition, this time is characterized by voluminous hairstyles, sideburns for men (thanks for this E. Presley), voluminous bangs. Of all the variety, extremely popular haircuts can be noted gavroche, square, page and pixie. The fashion of the USSR in the 70s in terms of hairstyles was remembered by everyone for the wild popularity of perm. You can meet herwas on women of all ages.
Of course, the disco style was remembered by everyone with the afro hairstyle, like, for example, the soloists of the bands Ottawan and Boney M. Its popularity was not only a tribute to fashion, but also an indicator of tolerance.
Wardrobe items from the 70s
Every era boasts some kind of cult thing, and the 70s are no exception. First of all, it is, of course, a turtleneck. It was worn by absolutely everyone: from elementary school students to the heads of large organizations and high-ranking persons. The 70s just gave her a second life. They wore a turtleneck with almost everything: with trouser suits, sundresses, skirts, vests, etc. Second, jeans. They have become a truly cult thing for more than one generation, their popularity has not faded to this day. In the 70s, jeans were worn in a variety of ways, from ripped hippie styles to expensive designer pieces. They have firmly and permanently entered the wardrobe of all segments of the population, including those of royal blood.
Women's trouser suits were extremely popular, which were often complemented by tunics, which also became a discovery and a fashionable find.
70s fashion in a new way
Everything new is, as you know, well-forgotten old. Fashion makes turns, and the style of the 70s returns to us, albeit not in its original form, but modified and adapted, but still bright and catchy. Every year, designers create entire collections in retro style or take its individual elements. 2015 is no exception. The style of the 70s is a real trend in springof the summer season, which captured all the fashion catwalks of the world.
One of the main favorites is natural suede, which perfectly demonstrates the message of ethnic culture and closeness to nature. Luxurious hand-embroidered ponchos or coats stylized as them, moccasins, light cotton dresses with a floral print - this is all that will be on the wave of popularity.
The boho style, which was rich in the fashion of the 70s, was not bypassed. Dresses and sundresses made of light chiffon, flowing easily to the figure. They are all decorated with traditional prints, embroidery, ruffles and pleats.
And, of course, denim. Someone will object to this that jeans were popular not only in the 70s. But this season, it is precisely those models that are popular: a wide flare from the knee, a high waist, artistic cuts and scuffs, appliqués and embroidery. Also don't forget about overalls reminiscent of work clothes, skirts, shirts and vests.
Fashion is a mirror of society's mood, its priorities and interests. Such were the seventies - the time of the search for new horizons, readiness for future achievements, bright personalities. The fashion of the 70s of the twentieth century is unique, colorful and extremely heterogeneous, which allows modern designers to return to her ideas and draw inspiration from them again and again.