At the end of the summer of 2010, a new creation of the world-famous perfume house CHANEL was released - a new men's perfume, "Bleu de Chanel" eau de toilette. Its name is inspired by the fragrance of the same name from the early thirties of the last century.
"Bleu de Chanel" is a masculine fragrance created by renowned perfumer Jacques Polge. The packaging and bottle of the new musky perfume are designed in strict, exquisite blue tones and elegant lines. An intense blue, almost black, known as "royal" among artists, underlines the concept of the fragrance. The perfume composition was created for men who match the color of the suit to the car, and the fragrance to the mood.
Ideas embodied in the new fragrance
The main idea of the composition was to create a perfume with an unexpected and even daring character. According to Jacques Polge, presenting his creation, "Bleu de Chanel" is an energetic fragrance that breathes spicy, fresh, dry woody smell. Only in interaction with warm skin, the perfume begins to radiate fresh energetic notes.
The composition of the fragrance is built on opening notes of lime, bergamot, lemon, vetiver and pink pepper,creating a first impression. In this part, the true pleasure of complete freedom is evoked by the freshness enveloping the skin.
Behind them, through a magnificent combination of grapefruit, cedar and labdanum aromas that carry energy, determination and thirst for action, the aromatic heart of the novelty is revealed.
The final notes of sandalwood, ginger and incense give the composition boundless confidence in oneself and one's own strengths. The innovations made to the formula of the perfume allow it to be used after shaving. Refreshing the skin, it envelops in a trail of pleasant aroma.
Flaws of a perfume composition
Fragrance from Chanel "Bleu de Chanel" did not live up to the expectations of the majority. It did not become the event of the year, a milestone for a company launching fragrances for the general public. Being a kind of mixture, the fragrance still combines the most successful notes of musky scents, selected in perfect proportion and providing a vivid effect of forest freshness. The bouquet of the fragrance can be classified as "cold".
Despite this, on the basis of "Bleu de Chanel" you can create really exclusive things by choosing the right distinctive notes. This is just a pleasant everyday scent, suitable for both a young man and an accomplished man.
Advertisement for "Bleu de Chanel"
On the other hand, the new fragrance, thanks to the advertising campaign and the big name on the bottle, will sell well. The audacity and bright character of the perfume received strong support from the commercial,shot by the famous director Martin Scorsese against the backdrop of the skyscrapers of New York. French actor Gaspard Ulliel was chosen as the face of the fragrance. The plot of the video: the eternal relationship between a man and a woman, transferred to a modern metropolis, emphasizes the concept of a perfume composition. For lovers, the change of scenery does not matter, the main thing is that since the creation of the world, the relationship itself has not changed. "Blue de Chanel" - this is exactly the kind of perfume set that every real man should have in his collection, and then he will always emit not only a pleasant and unusual smell, but also self-confidence.
