In 1993, the French perfumer Jacques Polge presented his new men's perfume - Chanel Platinum Egoiste (Chanel Platinum Egoiste) on the world fashion market. Unlike the previous project - Chanel Egoiste, which was poorly in demand, its new, improved version turned out to be extremely successful and won the hearts of people forever. A provocative fragrance for strong-willed and independent men fully justified its pompous name and has become a symbol of sophistication, chic, nobility, energy and we alth. As the perfume's advertising slogan says, Platinum Egoist is a "decidedly modern" symbol of success.
Egoiste Platinum Chanel managed to convey the desire of men for the ideal of freedom. A vivid expression of this idea was embodied in a commercial for the fashion house. The protagonist in it wins a crushing victory over his main enemy - his own shadow, personifying his pernicious passions and vices, thereby gaining inner freedom.
The perfume line is named after the precious metal - platinum. Not prim silver, screaming about its stability and seriousness, and not hackneyed gold, namelychic platinum, which includes all the qualities of a perfect metal. It emphasizes the we alth, specialness and unique charm of its owner. Positioning the image of an egoist through the name of the perfume implies a man who knows his worth and loves independence.
The main advantage of Chanel Platinum Egoiste is not in the majestic name, but in its unique, exquisite fragrance. A complex and harmonious combination of components allows us to attribute it to a real work of art. It opens with the smell of alpine lavender and rosemary, embodying nobility and masculinity. Then alpine wood accords slowly enter, carrying a tantalizing citrus sweetness. The heart of the fragrance is muscat-spicy resolute Caucasian sage and discreet, intriguing scent of Bourbon geranium flowers. This composition is balanced by a bright and extravagant aftertaste of Iranian galbanum resin. The fragrance completes with a warm, woody base of Atlas cedar, vetiver, sandalwood, tree moss and incense. Its magical aura captivates, intrigues with its provocative sensitivity and enhances a man's desire for freedom and individuality.
But "Egoist Platinum" would not be so in demand and popular among men, if not for the active attention of women to it. It is they who distinguish this fragrance from many other perfume smells. The traits of sexuality and elegance hidden in "Egoist" excite hidden female desires and dreams of a handsome prince. The beautiful half of humanity, like bees flying tothe smell of pollen is attracted to its truly divine aroma. And this is not surprising. They instinctively want to see a strong, we althy and self-confident man next to them. Namely, this image creates Chanel Platinum Egoiste to its owners. According to statistics, 75% of women, when choosing a gift for their man, stop at this particular perfume.
However, let's not consider women frivolous creatures. As you know, for the most part they are quite practical. In this connection, choosing products from Chanel, they are based not only on the "brand" of the brand, but also on the characteristic features of this perfume. Firstly, the complexity of the composition of the fragrance, a special combination of components give the image individuality and charm, contributing to the conquest of the opposite sex. And the second important point is the good stability of the smell of perfume. According to the owners of Platinum Egoiste Chanel perfume water, the smell of this perfume does not disappear during the day, so the bottle is consumed very slowly. As you can see, there is a practical approach.
Another criterion in favor of this scent is its versatility. The fragrance of "Platinum Egoist" is ideal for both serious business meetings and noisy club parties. His credo is to always be at hand for a man who enjoys all the diversity of life.
The versatility of Chanel Platinum Egoiste also lies in its age tolerance. The conservatism of the fragrance miraculouslycombined with sexy notes and positive energy, thanks to which it is so easy to go through life, laughing, and to perceive all difficulties as small misunderstandings. But it is these qualities that attract both young and mature men. Therefore, already now with full confidence we can say that with its novelty, the Chanel house once again managed to surprise and conquer everyone without exception.