One of the most famous scents of the French brand Chanel - Egoist eau de toilette - has its own unusual and amazing history. Today it is almost a cult fragrance in every respect. And it all started back in the late eighties with a very original experiment.
How did "Egoist" appear?
Eau de toilette for men Bois Noir limited version was its prototype. The fashion house made a mistake in such an important aspect as a marketing ploy. Rather, it was even an experiment that ended in complete failure. This fragrance could not be purchased anywhere, it was offered to the buyer exclusively in Chanel branded stores, and without the use of any advertising. The president of the company's board of directors realized that such an unconventional marketing move would not only not bring profit, but would also leave the fragrance in obscurity, so already in 1990 they decided to re-release it under a new name, and now it is produced as Egoist eau de toilette for men.
Now not limited
The launch of the fragrance is now accompanied by an extensive promotional campaign for ita television commercial is created, provocative, like the very name of toilet water. Photographer Jean-Paul Goude managed it without the presence of a man. Only a woman appears on the stage, who is outraged to the limit, she screams, demands, begs. The Chanel trading house wanted to show that the Egoist eau de toilette was created specifically for such men - egocentrics who value only themselves.
Description of perfume
One of the most famous perfumers Jacques Polger worked on the creation of this already cult fragrance in all respects. He tried to make the composition truly masculine and daring, building it on controversial and bright accents of amber, sandalwood, vanilla, coriander, rose, lavender and mandarin. Sensually spicy notes with the addition of flowers and fruits, Egoist eau de toilette opens up to its owner. The price for it varies between five and six thousand rubles for a bottle of 50 ml.
Men's opinions on this matter
This eau de toilette in most reviews is positioned as insanely attractive, sexy, sophisticated, expensive and truly masculine. They also point out that it is good for men over thirty, it is on them that the perfume opens up as it should. The spiciness of cinnamon and fruits is clearly felt at first, then exquisite rose and carnation are woven into it, which gently flow into sensual vanilla and woody notes. The scent stays on the skin all day long, luxurious, very long lasting with a touch of sweet chocolate.
The fragrance of the water is notdeafening, it is very balanced and harmonious. It is also loved by the fair sex, who often purchase this perfume for their chosen ones. They are attracted here by sweetness and “tastyness”, this composition ennobles, clearly indicates the character and status, there are no negative reviews about it, the conclusion is that absolutely everyone will like Egoist eau de toilette.
The second life of the fragrance
The early 1990s were a difficult time for the Chanel brand, which at that time struggled unsuccessfully with such iconic men's perfumes as Ralph Lauren Polo and Calvin Klein. Efforts were in vain, Egoist did not gain much popularity even after its introduction to the American market, and soon its sales began to fall altogether. However, this did not discourage the representatives of the company and later they replied that America was simply not ready to understand such an exquisite aroma.
Symbol of true courage
Given all the mistakes made and not wanting to give up, the trading house releases a new, improved version. She became the toilet water "Chanel Platinum Egoist". The premiere took place in 1993. Now the fragrance was pre-tested, and for advertising they chose a more understandable image for a simple layman - a young strong guy. The house of Chanel, which did not like the approach to the client “at the expense of familiarity”, had to agree that the correctly chosen advertising gave its results, the perfume became one of the most famous symbols of masculinity among fragrances today and deeplyfavorite toilet water of most men.
Description of perfume
Perfumery portrait of a true egoist-extrovert tried to embody its creators in their creation. And according to many, they even succeeded too well. From this eau de toilette comes the smell of a delicate fougere, embodying the interweaving of spicy and fresh notes. There is a sense of true male power. The beginning of the pyramid is revealed by rosemary, lavender, neroli and petitgrain, while truly masculine chords of sage, geranium, jasmine and galbanum sound in the heart notes. In the base, which accompanies its owner throughout the day, in addition to the already familiar amber, vetiver and sandalwood, there is a subtle freshness of oakmoss and white cedar.
Customer feedback
According to most, Egoist eau de toilette is very sophisticated, stylish, long-lasting, incredibly sexy, alluring, light and refreshing. There are so many epithets praising her that it would be difficult to list them all. The male sex likes its pleasant unobtrusiveness, and many argue that everything ingenious is simple and this is the secret of the success of this fragrance. It is really expensive and high-status, ideal for self-confident accomplished men, indicating their individuality and interestingly revealing on the skin.
This is emphasized by women who, in their reviews, claim that this is exactly what should be given to a loved one. This perfume, like a fine wine, is revealed gradually, enveloping its owner with a magical cloud ofweaves of aromas. Ladies say they have an irresistible desire to hug a man who smells so delicious. For many, associations with this perfume are closely related to the first acquaintance, a date, a romantic setting. Before buying, it is recommended to test it, vilify it for an hour in order to fully hear the aroma and understand its sound. The manufacturer recommends eau de toilette to men who respect the business style of dress and are serious about their appearance. The price for such a bottle of "Egoist" is slightly less than that of its predecessor, so a volume of 50 mg will cost about five thousand rubles.
