Nowadays, there is a lot of competition among clothing manufacturers, which favorably affects the quality of things. Each firm tries to use maximum means to attract the consumer. So, the market presents fashionable and stylish models of the company "Henderson": men's clothing, shoes, accessories. Let's take a closer look at the characteristics and advantages of clothes of this brand.
Brand story
From the very beginning, the Henderson brand was owned by one of the major Polish corporations. Gradually, the company's products began to be supplied to the markets of Western and Eastern Europe, including the Russian Federation. A few years later, the corporation transferred all rights to the Henderson brand to a representative office in Russia. To date, the Henderson Fashion House, whose men's clothing has managed to conquer the inhabitants of many countries, has celebrated more than 20 years since its foundation. The number of sales outlets of this brand only in the Russian Federationis about 160. They are located in fifty-five cities.
What did they release?
Initially, business suits, shirts and shoes were supplied to markets and shops under the Henderson brand. The collections were supplemented with some stylish accessories. For example, various options for cufflinks, business briefcases and bags were offered. All these things immediately began to compete with the well-known company Hugo Boss. The competition was successful thanks to a well-developed marketing policy and a skillful combination of "price - quality".
Assortment today
At the moment, the range of goods has significantly expanded. What is now sold under the Henderson brand? Men's clothing of different styles and trends, shoes, a wide range of accessories. In each salon, sales assistants offer to look at and try on clothing options, both in a classic design, and weekend clothes, made in a casual style. Here you can find almost all wardrobe items for the male half of the population, including business suits, ties, shirts, underwear, knitwear. Also on the shelves there are cardigans, T-shirts, sweaters, pullovers, polo. In addition, each Henderson menswear store will offer shoppers a variety of outerwear options to complete the look.
Material & Design
Many fashionistas have long been convinced that all products from the Henderson company are of exceptionally high quality: only natural materials (cotton, linen, etc.) are used for its production. In other words, ifthe buyer decides to purchase goods in the Henderson salon, men's clothing and shoes will leave only positive impressions.
As for design, all fashion trends and currents are taken into account. Therefore, new stylish models are released every year. Despite the fact that Henderson brand products are specifically positioned as Italian, their prices are significantly lower than those of Western similar products. This makes the company's products more competitive in the Russian market.
Who is Henderson good for?
According to fashion experts, if you scroll through the Henderson catalog, the men's clothing and shoes of this company seem to be specially made for business and energetic men. Business suits are especially suitable for the young and adventurous. All of them are made of high-quality Italian fabrics, and the original design is the highlight of all trendy new products. Interestingly, the company's management chose the actor Konstantin Khabensky as the ambassador of the Henderson brand. His contribution to the development of the brand is also important, and his popularity is confirmed by dry numbers.
According to the statistics, the rating of men's clothing stores "Toto Henderson" is quite high compared to peers. As the manufacturers themselves note, the image of their collections is a purposeful representative of the stronger sex, who appreciates both style and comfort, traditional approach and innovation in tailoring. Such a man prefers to lead an active lifestyle rather than lying passively on the couch.
Official partnership
As you know, the Henderson company pays great attention to the development of professional sports in Russia. In this regard, the Fashion House has officially become a fashion partner of the Ice Hockey Federation in the Russian Federation. Every year, the company's designers develop new, exclusive models of clothing for hockey players and coaches of famous Russian teams. In addition to sports, the domestic brand "Henderson" was chosen as a fashion partner for the state chamber orchestra "Moscow Virtuosi". Famous musicians perform on stage wearing Henderson clothing designed specifically for the creatives.
Perfume collection
Currently, Henderson offers a fairly wide range of diverse products. Men's clothing, shoes and accessories are the main products. But now perfume has been added to the range. So, since 2013, a collection of men's fragrances called Henderson Pour Homme has been produced under this brand. These products were specially developed in France by hand.
Quality Awards
It is worth noting that the Henderson Fashion House has already received a lot of serious professional awards. Among them:
- Won the Ernst & Young Entrepreneur of the Year 2007 competition.
- 2006 Brand of the Year Award in the category called Footwear, Apparel & Accessories.
- Victory in the competition of the national level "Company of the Year 2012" (in the nomination fordynamic prosperity of the company).
The company's achievement is also participation in various social projects. In particular, the Fashion House actively cooperates with the K. Khabensky Charitable Foundation and the V. Spivakov International Charitable Foundation.
