The design of the famous brand is born in a specialized center in Stockholm. 100 designers from different countries are working on creating projects. The famous European brand H&M presents clothes in almost 4000 stores around the world.
How did it all start?
H&M was founded in Sweden in 1947. Her ancestor is Erling Perssin. The original name of the firm was Henness, which means "for her". A small company specializing in the production of women's clothing. High quality, affordable prices, taking into account the latest trends quickly brought popularity. Branches appear in neighboring Scandinavian countries.
In the 1960s, Erling Perssin acquires the hunting and fishing store Mauritz Widforss. The name Henness & Mauritz appeared, but the short abbreviation H&M is better known all over the world. The expanded company begins to produce men's and children's clothing.
Since the early 80s, the founder's son, Stefan Perssin, has been in charge of the company.
Today there are H&M subsidiaries in both Europe and Asia. And stores are open not only in London, Paris, New York, but also in many cities of Eastern Europe. However, it is impossible to find H&M branded stores in the shopping centers of Belarus.
What prevents H&M (H M) from appearing in Minsk?
Brands andMinsk
The situation with branded clothing stores in Belarus is ambiguous. The vast squares of the Minsk Trade Center, where the French clothing Promod, the Springfield men's brand, were presented last year, are empty. Yamamay expensive Italian lingerie store closed. This can be explained by the fact that the residents of Minsk could not afford exquisite underwear worth several thousand Belarusian rubles.
One of the main advantages of the Swedish brand is its excellent quality at an affordable price. What explains the absence of H&M (H M) in Minsk?
Specialists believe that the Belarusian market has its own nuances. One of the obstacles is the low solvency of citizens. And although commercial centers have become more accessible to tenants, in general, the price per square meter remains high, not every tenant will be able to “pull” it. Therefore, H&M (H M) brand stores in Minsk are not in a hurry to open yet.
Opinions
To find out the feedback directly from buyers, just walk through the shopping center and listen to their opinions.
They all think H&M is a good brand. After all, these are clothes for adults and children, including teenagers. Only in Belarus it is not. Many people complain that they have to go to neighboring republics, for example, Lithuania, to buy clothes of this brand.
However, there are less demanding buyers. By the way, young people say that HM clothes in Minsk are often sold in stock stores.