Today the name "Asya Malberstein" can be heard not only in Russia, but also in many European countries. Those who have already become familiar with the products of this brand will surely always associate the name with such concepts as good taste, expressive style, and bold decisions. The history of a fashion brand began in the same way as thousands of others begin - with a person who is in love with his work and is ready to work for the result.
Small Petersburg atelier
It is worth noting that the owner and chief designer of the brand is actually called Asya. It was her forces that organized the work of a small workshop in St. Petersburg. It was in this place that the first accessories were created, which immediately found their fans and were successfully sold out.
Later, when it became crowded in the literal and figurative sense, the territory had to be expanded. Today, the Asya Malberstein atelier, located in the Northern capital, works with customers from around the world.
It all started in 2008 with the release of backpacks and sports bags. The designer focused ontastes and needs of energetic people who are passionate about sports, tourism, outdoor activities and constant movement. Just for them, the first Asya Malberstein backpacks and bags were released. A little later, the assortment expanded: unusual clutches, medium-sized backpacks, and women's handbags appeared. If earlier Asya considered practicality her main goal, now it's time to pay attention to the aesthetics of street fashion of the new century.
Bags and backpacks
Today, the release of these accessories is a strategic direction for the brand. Bags and backpacks are made with a clear slope to one of the two extremes. They are either restrained and laconic to the point of puritanism, or completely reckless.
Asia is not trying to play romantic, slightly crazy artist who wants to prove that she is not like everyone else. On the contrary, an architect by education, she is pragmatic and prudent. This is reflected in the overall brand policy, which is aimed not at trying to match fashion trends, but at analyzing consumer demand. Asya simply creates what people want to buy. But this is what makes her style recognizable and desirable for a wide range of potential clients.
Asya Malberstein backpacks are capacious, comfortable to wear and use, devoid of unnecessary seams and excessive decoration. The main bet is made on high-quality leather and impeccable performance. It is not surprising that such products have become quite competitive in the international market.
Today Asya Malberstein releases andaccessories. It is not necessary to call them practical, and it is difficult to classify them. These are not some beads and bracelets, but unthinkable belts, collars, holsters. Of course, not every woman likes such outrageous details of the image, but the target audience is simply delighted with the intricate creations of the brand.
Clothing by Asya Malberstein
Not so long ago, the company's designers were fascinated by the development of clothes. Today, several directions are produced: coats, raincoats, trench coats, sundresses, suits and much more. Particular attention is paid to leather jackets, which seem to be built according to the classical canons, but nevertheless look very bright and impressive. Leather is a favorite material from which a large part of Asya Malberstein's clothing is sewn.
Customer reviews are excellent evidence that the company has made the right bet. Even at a relatively high price, clothing is in demand. Laconic cut, basic black or white color, luxurious leather, high-quality fittings - will it go out of fashion in the coming years? Hardly. Such a purchase can become a kind of investment, because such a thing will look relevant for more than one year.
Line for men
The company "Asya Malberstein" first released a men's clothing collection in 2010. A strong half of potential buyers reacted to it without excessive skepticism.
It's funny, but among the classic jackets, shirts and trench coats in the Asya Malberstein assortment, you canfind absolutely incredible things, for example, blacksmith aprons resembling a holster. And in addition to stylish belts, the brand also offers men comfortable suspenders.