Probably, every fashionista is familiar with Esprit clothes today. And this is not the least bit surprising. This brand has earned considerable popularity due to its style, originality and convenience. Let's take a closer look at these magnificent things.
Esprit clothes - a bit of history
So let's start from the beginning. Esprit clothing, which is so famous today, first appeared in 1968. Husband and wife Susie and Doug Tompkins decided to try a new craft. They opened a small van in San Francisco that sold Esprit clothes. The spouses sewed it on their own, carefully observing fashion trends and raising the level of their skills. Each client was satisfied with the work of the Tompkins. Masters easily found an approach even to the most fastidious buyers. Doug and Susie dreamed that one day they would be able to open their own office and chain of stores in the largest cities in the United States.
However, the company grew much faster than the Tompkinses had anticipated. Already in the 1970s, two headquarters were opened in Hong Kong and Düsseldorf. So the family business began a new era. These offices were openedthe company's path to markets in the East Asian and European regions, which developed rapidly.
Esprit clothing quickly gained popularity in Hong Kong and Germany. This became an intermediate link in the process of conquering the global fashion market. As early as 1983, the company's shop windows adorned the streets of all major cities in Thailand, New Zealand, Chile, Austria and Canada. To date, the company has its own representative offices in forty-five countries around the world.
Casual wear and more
Thus, the company became very famous. Initially, it produced only branded men's clothing and various models for women. However, after some time, other products appeared in the assortment. The owners of the family business very quickly realized that clothes could not exist without accessories. It is they in the form of all kinds of belts, ties, clips, cufflinks and brooches that will allow a person to create interesting, original images. As a result, branded watches were soon presented to the world. Just like the clothes, they were distinguished by very high quality, reasonable price and various designs. The firm provided the market with what it needed. This has become the key to the success of this brand. Secondary products (perfumes, furniture, dishes, etc.) with the famous Esprit name are no less popular than fine clothes for all occasions. That is, the goods are sold by the company very simply.
Esprit Stores
In general,the company's products are not a curiosity at all. Esprit not only builds its stores around the world. It’s a sin not to mention the popularity of the online store. Many people prefer online shopping. Thus, consumers quickly select what they need, place an order and receive the goods without unnecessary gestures and efforts.
For both women and men
And let's go back to the moment the company was founded. Initially, the Tompkins produced clothes only for middle-aged women. These things were not very bright, but practical and comfortable. Thanks to the high quality of its products, the company was able to rise to its feet very quickly, but for quite a long time it remained small. The spouses had to engage in traveling trade, since they could not afford to rent premises. Susie was in charge of design. Doug handled financial matters.
Perhaps the company would have remained a small production. However, the couple met Michael Ing. He took control into his own hands. And so began a sharp rise. In 1971, the name Esprit de Corp appeared. By that time, branded men's clothing had already appeared in the assortment. In a word, the company added more and more new models.
Corporate identity
In 1976, designer John Casado carried out serious work especially for the company. This is how the corporate identity was born. Casado also created the logo, which today is one of the most famous in the fashion world. The company was gaining momentum.
In 1986, the first foreign company store was opened in Germany. After that, they continued to open in other countries of Western Europe. In 1992, the company was already known to almost the whole world. In a word, this brand is one of the most famous in the USA. Esprit jeans, dresses, outerwear - all of these are considered affordable, but at the same time, quality and stylish products.
Today
Let's summarize. Today, Esprit brand turnover is estimated at billions of dollars. Around the world, there are about a thousand branded stores. And this number is increasing every year. Most of them work on a franchising system. The brand gained the greatest popularity in Germany. The company headquarters is now in Ratingen. In addition, the second headquarters is located in Hong Kong. They deal exclusively with financial issues.
All the company's clothes are highly appreciated by fashion lovers. Whether it's an Esprit jacket, a suit, jeans or any accessories, you're sure to appreciate the great look, the great quality and the comfort to wear. By making such an acquisition, you will by no means go wrong. Rest assured that you will be satisfied with this purchase. This choice will give you real pleasure. By the way, such a thing is a good idea for a gift. In short, buy Esprit clothes and enjoy a lot of its benefits! She looks just great.
