At the end of the season, in almost every store there is a tempting call "Liquidation of goods! Discounts up to 90%!". Buyers, headlong and grabbing their wallets, run to sales in the hope of buying things at a bargain price. But more often than not, they leave the outlets disappointed. Why? Let's find out.
Sell or destroy
In a broad sense, the liquidation of goods means the complete destruction of products that do not meet standards or are prohibited for sale. In the consumer environment, this expression is more often used when selling seasonal clothes, illiquid equipment and other things that are not in demand. The seller himself decides which product to offer him at a lower price and what maximum discount to give.
Deceit or benefit
Very often, sellers turn out to be unscrupulous, trying to lure the buyer into their store with imaginary profitable offers. Sometimes liquidating a product is a common way to get as many people as possible. At the same time, "flashy" discounts of 50 or even 90% are justminimal difference from the very inflated original price. The buyer is misled by crossed-out prices, red numbers, and, as if under the influence of hypnosis, he "profitably" buys goods. Although in a nearby store the price of a similar item may be slightly lower even without a discount.
But there are also honest sellers who actually lower the cost and sell the leftovers at attractive prices. For them, liquidation is not just a way to sell surplus stock, it is a method to attract even more new customers, retain old customers and maintain a high reputation of the store.
Is it profitable for the seller
Liquidation of goods, clothes, household appliances has advantages not only for buyers, but also for the organizer.
- As a rule, those things that have not been sold this season are put up for sale. It makes no sense to keep them until the next one, as fashion and customer preferences change very quickly. By selling illiquid goods, the seller will speed up their own turnover and receive funds to purchase new collections.
- No need to keep inventory and pay rent for storage space.
- A positive image is created for a company that does not deceive its customers, but honestly conducts business in a market economy.
Thus, not always the declared low prices are a sale. Before you fall for tempting flyers and flashy offers, you need to compare prices in different stores. Then shoppingwill have fun!
