In 2013, the well-known Russian company Estel released a line of premium products under the spectacular name Haute Couture. It is intended not only for coloring, but also for hair care and is an absolutely unique development of the company. You will learn about the new transforming paint, its innovative formula, color cocktails and much more in this article.
Brand Philosophy
For every professional hairdresser, the result of the work is very important. His clients should be satisfied not just with a haircut and coloring, but with the service as a whole. They should develop trust and a desire to visit a particular specialist regularly. From this it follows that the staining service consists of many factors. This is not only the master's skills and love for the profession, but also the quality of the products with which he works. Thus, the main task of the company when creating the Haute Couture brand was the formation of a new luxury brand, which is not just a dye and care, but a combination ofquality product, service and service. The main task of the brand is to show the master new opportunities in the field of coloring and service for his client.
Dye, on the one hand, is a kind of “medicine” for hair, very easy to use, and on the other hand, thanks to a fundamentally new palette and unique capabilities of the product, it gives every master a chance to express themselves creatively.
What is the uniqueness of the dye?
In the Haute Couture paint, Estel laboratory experts used a cationic base for the first time, which became an absolute innovation. Usually these substances are part of hair masks, which provides them with a lot of useful properties. Thus, a permanent color was created, which is the first in the world to provide permanent coloring combined with intensive care, similar to the effect of a balm on the hair. The principle of operation of the product is as follows: the damaged areas of the curls have negatively charged ions, the paint particles are positive, and at the time of staining, these particles are combined. That is why Haute Couture is a hair dye with a pronounced restorative effect.
Innovation & Research
At the moment, Estel is solving the issue of an international patent for an invented product. In the laboratories of many manufacturers, there have been many unsuccessful attempts to create such a permanent dye. All direct (semi-permanent) products work on a cationic basis. However, the resulting color is not differentstaying power and washes out almost completely after 10 days.
Laboratory research of the company lasted almost four years and was crowned with success. The formula of the dye is enriched not only with cations, but also with lipids, ceramides. These substances are an excellent building "cement" that nourishes the hair and scalp. The result is a product that affects the hair directly in the process of dyeing. After applying Haute Couture Estel, the curls are very smooth, shiny and soft.
Pricing policy
The company's philosophy is that under no circumstances will brand products be sold in regular stores. The dye and the entire line will be presented exclusively only in salons that are committed to the development and training of masters. After all, the new product requires high professionalism at work and is an effective tool for achieving a fundamentally new state of hair after dyeing.
Haute Couture paint has a fairly high price. It is not shaped by brand level or marketing. The very production of this kind of dye is very expensive.
In salons working on this product, the price of a tube of paint will be included in the cost of the coloring service. You can find out the exact information by contacting the salon directly.
Estel Haute Couture: palette
When creating a palette, experts were guided by the idea that each master should be given unlimited possibilities. The range of various shades and their variations should be aswide, which will provide an individual approach to each client.
The basic palette includes 101 tones. In addition, there is a specialized range, which includes 11 super-lightening (Ultra Blond) and 9 tint nuances (Crystal Blond). At the same time, the numbering of all colors is preserved, as in the classic Estel palette.
All shades exist, even if they are not in the card - this is the concept that lies at the heart of Haute Couture Estel. Here you will not find color correctors, because, based on the basic principles of color, each master has the opportunity to create his own “cocktails of colors”. They will be exclusive and unique to you and your client. In addition, the company offers the most successful "cocktails" to add to the main palette under the name of the author!
Care collection
The feature of the care line was the combination of two basic needs of women - the desire for a bright, intense shade and volume. Everyone is used to seeing shampoos and balms for damaged hair, for dry, colored and so on. In this case, each of the six series combines a double effect - gentle care and volume, restoration and shine, bright color and smoothness.
All Estelle Haute Couture care products are designed primarily for colored hair. They provide minimal washing out of color pigment thanks to a specially designed formula. Their composition harmoniously complements the action of the components during staining. The series includes several shampoos that do not contain sulfates. At the same time theyperfectly cope with the task - retain the shade, give volume and shine to the curls.
Products are easy to use, they are pleasant to use - all products have a delicate aroma and a pleasant creamy texture. An additional nuance is that all products are thoroughly tested, their mild effect on the scalp is noted, they do not cause allergies or irritation.
The line includes tools: Color Revive (protection and restoration), Color Shine (shine and protection), Time Code (restoration and protection of curls weakened by time), Color Volume (volume and color), Exclusive (color brightness and elasticity), Blond (protection and preservation of the shade of highlighted and lightened curls).
Estel Haute Couture hair dye: professional reviews
The masters who worked with the product managed to form a very pleasant opinion about the dye. First of all, all components are well mixed with each other, easily absorbed into the hair. Due to the fact that the mixture has a not too liquid consistency, it is comfortable to work with. The resulting shades are distinguished by a truly extraordinary brilliance and saturation. Many appreciated the ability to mix and match colored cocktails, getting a fantastic variety of new, including non-standard shades.
The good news for blonde lovers is that light nuances are cold, dense and clean. Even a month after the dyeing procedure, unwanted shades do not appear, the intense shine of the hair is preserved.
The dye has good staying power and washes out of the hair very gently, becoming less intense than the original shade.
Separately, it should be said about care products. Professionals note that they are pleasant to use. All jars are aesthetically pleasingly decorated, and the texture of masks and balms is silky, literally melting in the hands. All products are well absorbed, leaving the hair well-groomed and soft to the touch.
Quality control
In the process of creating Haute Couture, the laboratory staff studied a huge amount of materials related to the production of the necessary raw materials. After all, the quality of products directly depends on this factor. By visiting the production sites and laboratories dealing with this issue, the professional commission carried out a thorough check. Everything was taken into account - from the qualifications of employees to information about the authority of the company at all levels. The result - the most innovative components of all existing raw materials on the market today are used in the composition of the dye and care.
The new brand is not just a high-level product line, it is a whole philosophy. It will appeal to craftsmen who want to discover new horizons, and clients who appreciate quality and individual approach.
