For any person wardrobe is an integral part of his life. Everyone has his own, ranging from everyday things to fashionable novelties for publication. Sometimes it is enough to be astute and buy a few universal things that will serve faithfully in any situation. The wardrobe depends on the individual style of a person, whether it be classic, romantic or sporty, on his behavior. Equally important is his character, which represents a kind of inner core and influences the formation of personal qualities.
Everyone replenishes the wardrobe to their taste and color. Some prefer foreign clothing brands, while others remain committed to domestic products. How many domestic manufacturers and brands do we know? Are we not mistaken in the choice, sometimes taking Russian clothing brands for foreign ones, because in part companies with a local residence permit deliberately give their product a foreign name in order to increase demand for it. Is it justified to vary prices for clothes of different domestic manufacturers? We give examples of domestic clothing brands in this article. Let's try to classify the clothing brands of Russian manufacturers by type, depending on the targetaudience.
Brand - who is it for?
He is primarily associated with a trademark, a trademark. The main thing for him is positioning and social reaction. A clothing brand is an integrated approach to quality components, price, following fashion trends. It's no secret that the light textile industry market is simply replete with a variety of clothing, both branded and conventional factory production. Some brands are well known to us not by hearsay, but from personal experience, while others are well known to everyone due to their wide positioning, and we have never heard of some of them before. Not necessarily branded clothing should be expensive, the price range is diverse. It is important to be able to choose the elite clothing collections offered by well-known designers or belonging to the mass market category in order to create a presentable look: on the one hand, to emphasize all the charms of the figure, and on the other, perhaps to hide some flaws.
Research by experienced psychologists made it possible to visually present the image of a person who strives to dress only in stylish clothes of well-known brands. As a rule, a “brand shopaholic” is a woman under 30 who wants to make a career and strives for warm family relationships. She loves comfort, often listens to the opinions of others. She is familiar with many, both foreign and Russian brands of women's clothing, the list of things is constantly updated in her wardrobe. In fact, branded clothing is produced for all age categories. To look stylish, not only are ready to buy itwomen, but also men. And for children, the choice of quality clothing is very large.
What are the advantages and disadvantages of domestic clothing?
Russian clothing brands (the list of domestic brands deserves respect!) are sometimes as good as foreign ones. Many of them have earned a good reputation for themselves, they are able to uniquely transform a person, emphasize his dignity, and increase self-esteem. Not everyone can and is ready to afford clothes with a foreign label. Some are not satisfied with the price, while others consider themselves patriots and are not inclined to change traditions. In addition, many Russian clothing brands are in no way inferior in quality and design to their “brothers” from abroad, since they are also produced using Western technologies. They are adapted to our climatic, sometimes quite harsh conditions, and they are much cheaper.
fashion clothes. The main thing here is not to overdo it, not to play too much, to remember that it is not a thing that makes a person beautiful, but vice versa.
Children. Who sews for them in Russia?
In large cities of Russia, the production of children's clothing has been delivered, ranging from hosiery to outerwear from economy to premium class. Most manufacturers havea wide network of supplies to many parts of the country and are famous for their quality characteristics of the goods. The near abroad is also one of the active buyers of our domestic products. And even though some brands of clothing (not only for children) do not position themselves so actively in information, they still have their regular customers. Some young mothers do not consider it necessary to buy branded clothes for small children, referring to the rapid growth of their children. Again, this is a personal matter. So, some Russian brands of children's clothing, the list of which is divided into blocks, are represented by the following manufacturers.
Top and basic (casual, "going out") clothes for children
Proven fact - Russian brands of children's clothing can adequately resist Western ones. Thus, Fox-cub (Rybinsk) produces outerwear (demi-season and winter) for children under 7 years old under the trademark "Fox". A similar product is inherent in the Moscow company "KidsStyle" (KidsStyle) with the brand "Cherche", the suburban "Monarch" with the brand "Magic wool". Brands "Beloved baby" and "Miracle baby" of the same name company "Miracle baby" - a number of interesting offers in the form of hats, mittens, gloves, mittens, booties.
Among the elite children's collections, which are in no way inferior to foreign ones in the eyes of discerning buyers, one can note:
- Moscow trademark with the Italian name "Gioia di Mamma" ("Mother's Joy") - it is represented by collectible design solutions;
- "ILD" or "I Love toDream" company "BestKidsClub" (BestKidsClub) - produces models in the style of "non-casual", reminiscent of smaller copies of adult models;
- "Button Blue", "Gulliver", "Gulliver Baby" from the company "Gulliver" (Moscow) - sews models for any occasion in the style of "casual", "casual sport", "fashion", "school".
Russian brands of children's clothing that produce casual knitwear are also well positioned. The list includes clothes designed for the little ones:
- "Crockid", "Optop" from the company "Soley Group", which is engaged in the production of outerwear, and hosiery assortment, and a variety of sets for newborns;
- similarly, the production of the brands "Sweet Berry Baby", "Sweet Berry", "Luminoso" from the company "KidsStyle" (Moscow);
- the U+ (or Umka +) brands from the OilTeks company (Podolsk, Moscow region) are widely promoted.
Also popular: "Limoni" from the Moscow company "Funtik"; "Lucky Child" from the company of the same name (factory "Intercafe", Mytishchi, Moscow region); "Cheerful kid" from the Moscow company of the same name; "Pollo" from the Moscow company "Babypollo"; Play Today; "Golden Rose", "Adagio", "ARISTA" from the Moscow manufacturer of the same name "ARISTA"; "Cosmi-ko", "Gamma", "Fragola", "Vnoskah.ru" of the same manufacturer of hosiery for the whole family "Gamma" (Orel).
Review of youth clothing brands
Youth is the driving force of society. Active, bright, daring, courageous guys tend to look stunning in any situation. They arechoose unique, creative solutions for themselves, sometimes combining the incongruous, but at the same time not forgetting about comfort and convenience.
The target audience itself often refers to the category "Russian brands of youth clothing" as follows:
- "Befree" - a brand for eccentric youth challenging society from the manufacturer "Melon fashion group";
- "Savage", "Mondigo", "Conver" - brands of stylish things at an affordable price;
- "Niti-Niti" - Moscow youth brand for the production of sweatshirts and T-shirts with an individual print;
- "Kyrochki-na" is a brand designed for young and active fashionistas who want to get exclusive and look stunning.
The same category includes: "OGGI", "Sela" and a number of others that release new items not only for young people, but also for other age categories.
Street Youth Culture Brands
Street youth subculture is represented by such outstanding Russian clothing brands as CodeRed, PeperMilk, Saint-P Apparel, Anteater, G-style, ZIQ & YONI, Mono Apparel, Anteater Clothing, Petersburg Shield, Laruss, Urals, Taboon comoon, Last skin, SWORD CLOTHING, TAIGA ORIGINAL, SKILLS WEAR, TRUDE, "AGNI", "Trailhead", "FICTION WEAR", "Underground atelier Krakatau", "The Underlocals", "Anteater", "Bat Norton" "Kharms", "TOP". Many of them have appeared recently, but have already proven themselves well due to the good quality of materials, exceptional style. Reflect street traditionsmostly Petersburg. Original, with its own individual theme. Often produced in limited editions.
Russian brands of women's clothing: list
Every girl, woman wants to look beautiful, feminine, unpredictable. It is inherent in her by nature. Some need a huge wardrobe for this, others need only a few things of different colors and the ability to combine them, choosing them depending on the situation, preferences and season. Both foreign and Russian brands of women's clothing are of great interest to a good half of humanity.
Let's consider the most popular domestic brands.
Often in the hands of one manufacturer may be the release of several brands of clothing for different age categories. Thus, the company "Melon fashion group" is widely represented by a network of stores of relatively inexpensive and high-quality clothing both in Russia and in the countries of the Near Abroad: Kazakhstan, Armenia, Belarus, Georgia, Ukraine. Combines destinations for women:
- "LOVE REPUBLIC" - a brand for fashionistas and coquettes;
- ZARINA is a brand for stylish, self-confident women.
The same company owns the Befree youth brand mentioned above.
No less popular, including among pop stars, brands: "Tom Klaim" (allow their customers to always be "on top"), "Yukostyle" (represents exclusive handmade designer models), "YETONADO" (clothing brand for people who try to live "in step withtime”, set to achieve results, full of fresh ideas and aspirations), “Visavis” (helping young girls, women create the image of a modern fashionista, bold, bright, emphasizing her femininity and romantic nature), “Factory Fashion”, “Wisell”. FEST brand helps to remain attractive and sexy, even being in an interesting position. Russian clothing brands: "X'cluSIve", "Dena Savati" present unusual solutions for sewing women's jackets, coats, and fur coats. Comfortable, comfortable casual clothes (elegant underwear, bathrobes) are presented by the brands Laete, AIRIDACO (BEAUTY L. V.), Infinity Lingerie, ELIS, Clever Wear.
Recently there are a lot of young designers releasing their line of interesting things. These relatively new Russian clothing brands are named after their creators. As an example, we can cite several already quite popular brands: Kira Plastinina, D. VA, Anastasia Tchir, Victoria Irbaieva, Igor Gulyaev, Cyrille Gassiline, Vika Smolyanitskaya, Ianis Chamalidy”, “Kate Frankfurt”, “Yulia Dushina”, “Ksenia Knyazeva”, “Vassa & Co”. Well, such eminent fashion designers as Valentin Yudashkin, Erika Zayonts, Ekaterina Smolina have repeatedly defended the honor of Russian fashion at world shows. Also fashionable clothes of the Russian brand gained popularity: “Chistova & Endourova”, “Two Torn Towers”, “KOGEL”, “Razu Mikhina”, “Giulia Rossi”, “Libellulas”, “Mary Mea”, “Olivegrey”, “IQ Dress”, “Deffinesse”, “Virginia Style” and many others.
Stylish menswear brands review
Notonly the female sex, but also the male wants to look businesslike, stylish, respectable, elegant, trendy, sometimes restrained. As a rule, in the men's wardrobe there is nothing superfluous, only everything you need. The main thing for men is practicality and comfort. Therefore, Russian brands of men's clothing are also widely represented by various eminent manufacturers. Among them are: a company with a somewhat Italian name "D. Polgri" for tailoring stylish things, a line of outerwear "Yierman". The young and dynamic Russian brand GroStyle is named after its chief designer Vyacheslav Gross, who produces casual fashion collections for men. A worthy choice of men's accessories, whether it be ties, bow ties, belts, scarves, vests, is represented by the Elsago fashion brand. Many companies specialize in the production of branded clothing for both sexes. In addition, the male half is characterized by a sporty style of clothing, they often resort to choosing fashionable sports items.
Review of sportswear. Manufacturers and brands
We all know that modern life is movement, rhythm, sport, which has a direct impact not only on a person's physical he alth, but also on the creation of positive emotions. In order for sports to bring satisfaction, the so-called sports equipment is of no small importance. It should be light, practical, convenient, comfortable. Today there are various Russian brands of sportswear for all age categories. Amonggained popularity can be identified:
- Demix, which belongs to the Sportmaster network;
- "Maxx" sports company "Maxxisport" (Perm);
- "Real Pump" of the Moscow company "Rhythm of Success".
Equipment for the Russian Olympic teams is the brand "Forward" of the Moscow company of the same name and "BOSCO" from the company "BOSCO DI CILIEGI";
Also among the famous can be noted: "A. V. T.-Sport" from Perm, "Sportego", Sport Vision and "Dzeta" from St. Petersburg, "Oktakem" from Moscow, "Alfa-Sport" from Barnaul, "Sport Link" from Velikiye Luki, "B altic Bridge". Well-established equipment is supplied for children's sports: Elena & Co, Aliera, Quart, Flammber, Extreme Direction.
Dress the whole family in one boutique
Many manufacturers are characterized by the release of branded items for all age categories. So, you can dress fashionably with the whole family in boutiques representing brands:
- Gloria Jeans and Gee Jay are fashionable children's and adult clothing from the Gloria Jeans company, owned by businessman Vladimir Melnikov. The head office of the company is located in Rostov-on-Don;
- "Sela" is a fashion brand for women's and men's, as well as children's and teens' clothing with fairly reasonable prices and good quality parameters, especially relevant for young people;
- O'stin - belongs to the Sportmaster chain of stores, the brand's clothes are distinguished by versatility, simplicity and low prices;
- "Zolla" is a brand of collectible men's and women's items of popular RussianFactor LLC;
- Oodji (OGGI) is a brand of the eponymous company that produces women's, men's and children's clothing;
- brands of high-quality women's and men's clothing "INCITY" and underwear "DESEO" is produced by the Russian company "Fashion Continent";
- among the well-known Russian outerwear brands, it is worth highlighting: BEARLOGA, Lab Fashion, PLAXA, n.e.s.&west, Vizani, Sinta, Marnelli;
- We also know the clothing brands Vassa&Co, Pelican, Mondigo, Eniland.
Unfortunately for buyers, for many even widely advertised clothing brands with an unusual name, the foreign origin positioned by them is not confirmed by anything, except for beautifully described stories on websites, including those related to the names of well-known people, where the network is only indicated at the same time Russian boutiques and shops. Abroad, almost nothing is known about such clothing lines. Many of them are sewn at ordinary Russian factories or in China. An example is the brands: Ketroy, Simoni, Al Franco, Meucci, Alfred Muller, Taya Jeans, Giovanni Botticelli. Many of them are distinguished by cost characteristics that do not always correspond to the quality of the goods.
This is not a complete list of domestic clothing brands, but only some of their examples that have earned the trust of customers, respecting production traditions and quality standards, and also not recognized by consumers.
