French women exist! We must admit that this is not a myth. They are a beautiful reality that no book can teach. Lively, elegant, self-confident, savoring every passing moment, socially active - they absorb the ability to be a woman with mother's milk. And by the way, French women always prefer products created at home.
To understand how we can achieve this effect - to look casual and fashionable at the same time, let's talk about French clothing brands. Some of them have long been legendary brands, others are known only in Europe and only recently began their journey in Russia. Here is an encyclopedia that will tell you about the best brands created in this amazing country.
5 brands to look out for
Do you want to know what brands of clothes are chosen by economical French fashionistas? Then this list of five brands is just right for you.
1. Camaïeu
Already the first collections of this company won women's hearts forever. It is not surprising that after 7 years ofday of foundation, the 100th branded boutique was opened. By the way, this happened in 1991.
Today Camaïeu is a successful French brand whose clothes are actively supplied not only to the domestic market, but also to the EU countries. Brand designers create fashionable, practical and bright images for customers from 20 to 40 years old. Products are sewn from natural fabrics in cheerful shades. In addition, the catalogs contain a wide range of hosiery, accessories and jewelry.
2. Jules
"Jules" is a male territory, and women are strictly forbidden to enter here. The history of the brand began in 2000, and over the 18 years of its existence, the company can boast of excellent success. The catalog contains a huge selection of jeans, shirts, trousers and T-shirts. There are more than 400 boutiques in France, but branded stores are also open in other countries. A list of addresses can be found on the official website of the brand.
3. Kookai
The story began in 1988, when Australian designer Robert Cromb, tired of looking for work, went to France. The trip radically changed his life: it was here that he met the future founder of the Kokai brand. The photo shows the collection of the brand "Spring-Summer 2018", and as you can see, the French-Australian tandem turned out to be very successful.
4. Kiabi
Kiabi is a French chain of fashionable and inexpensive clothes for the whole family. It should be noted that the brand is one of the leaders in the domestic market. Products created onnorth of France, led by a group of designers, is represented in 10 countries around the world, where almost 5,000 stores are open. The main motto of the brand: "Make fashion accessible to everyone." And as we can see, the Kiabi team is doing a great job.
5. Etam
A French legend specializing in lingerie. The company appeared on the domestic market back in 1916. The first wave of popularity overtook in the 60s, when the brand began to use cotton. But Etam's invention, seamless bras, helped them to become leaders in their segment. Today, products are represented in 35 countries in more than 5,000 branded stores.
Young and successful
Over the past few years, the fashion for "all French" has reached its zenith and is still gaining momentum - thanks in large part to the innovative ideas of Simon Porto Jacquemus and the Rouje brand. In fact, French fashion has long gone beyond, because over the past year a lot of interesting and worthy brands have appeared. One of them is G. Kero.
Locals fell in love with him for his watercolor drawings. The history of the company is trivial: in 2011, a brother, while in Brazil, asks his sister to draw a print for a T-shirt. Both liked the result so much that they decided to create a fashion project: this is how clothes with parrots, zebras, palm trees and loving couples in poses from the Kama Sutra appeared. According to reviews, customers associate G. Kero with the phrase "sea, sex and sun". As for prices, the cheapest shirt without a discount will cost 11,000rubles.
Maison Cleo
A mother-daughter project highly praised by many famous people. Leandra Medine and Emily Ratajkowski emphasized that the brand has not succumbed to the fashion for mass production and carefully preserves the tradition of French craftsmanship. The basic principle of Maison Cleo is no coarse synthetics. Therefore, blouses and dresses (from 7,500 rubles) are made from natural fabrics.
It is worth noting that the products are produced in a single copy. Goods appear on the official website every Wednesday at exactly 11:30 (Moscow time) and are sold out in a few hours. Therefore, if you want to get Maison Cleo clothes, we recommend that you set a reminder on your phone.
Flolove Paris
A French women's clothing brand with a touching name appeared in 2012. Florence Rouchon creates romantic dresses and blouses (from 10,000 rubles) that would fit perfectly into Francoise Hardy's wardrobe. Floral motifs are the main inspiration of the founder of the brand, and she comes up with all the lace patterns herself.
Check out this delicate blouse from the latest collection on the official website of the brand.
You can also find trousers, shorts, bomber jackets in the online store. Florence recently launched a line with Tartine et Chocolat, a popular French children's clothing brand.
National Pride: Top 2 Brands for Men
It is unlikely that there will be at least one daredevil who is ready to challenge the title of Paris as the capital of the worldfashion. Everyone knows where Dior and Saint Laurent were born, Comme des Garcons was "crowned" and the headquarters of the conglomerate beloved by fashionistas, producing exclusively luxury goods - LVMH.
But we are interested in another segment - quality casual wear for men. Fortunately, in France there are more than enough such brands. Let's talk about the two most popular.
1. A. P. C.
Without going into the history of appearance and ideological features, we can say the following about the company's products: these are high-quality, neat and in a good sense "boring" things. Jean Tuite has managed to win the hearts of those who love sweatshirts and backpacks, but instead of sneakers and caps, New Era prefers boots. Referring to the reviews, it is worth noting that denim is especially appreciated among buyers - both simple worn jeans and selvedge models.
2. Workshop Bleu de Paname
Started 10 years ago by two men, it still retains a handcrafted charm despite being sold in Beams and End Clothing. Anyone who looks at at least one thing from this brand will have a desire, if not to buy, then at least to touch. Designers take classic workwear in various shades of blue as a basis and work it out in a modern way. The emphasis on neat appearance and quality is another sign that you are dealing with a French brand. Prices, by the way, are pleasantly pleasing: sweatshirts, trousers and shirts will cost about 7,000 rubles.
French brands of children's clothing
Many metropolitan fashionistas learned about the Jacadi Paris brand this spring, when a fashion house with more than 30 years of history opened a corner in the Moscow Central Department Store. "Jacadi Pari" prioritizes the quality of the fabric used, finishing and tailoring, and also offers products in several categories. Here you will find absolutely everything that small buyers need: shoes, gifts for newborns, accessories, clothes, bed linen. Judging by the reviews of the boys' mothers, the latest collection, which was inspired by the sea with its magnificent shades of blue and blue, was especially pleased. For girls, there is the Liberty line, which features dresses with the most delicate floral prints.
Sergent Major, a French brand of clothes and accessories for children, turned out to be no less popular among domestic buyers. It is worth noting that the brand mainly specializes in creating collections for the smallest, so designers pay special attention not only to the appearance, but also to the functionality of textile products. "Sergeant Major" offers casual clothes for boys and girls whose parents want their children to look stylish from the first years of their lives. Moreover, the prices are more than pleasant!
Promod and Naf Naf
Almost all well-known French clothing brands for women and men create collections where the whole image is "assembled". Shoes, accessories, outfit - just find a brand that suits your style and trust the taste of designers. For example,a firm like Promod.
The ideology of the company has a simple rule: fashionistas have no age. And judging by the reviews of customers, things of this brand are perfect for any woman. They will add respectability to the very young, and to those over 30 they will offer many worthy options without trying to look younger.
For the freshest ideas that even teenagers will love, we invite you to turn to the Naf Naf brand. The brand is positioned as inexpensive, bold and youthful. Despite such a cute Spring-Summer 2018 collection, which is shown in the photo, the reputation of a fashionable provocateur has firmly entrenched in Naf Naf. What did you expect from the French from Tunisia and their love for ethnic style?
The same "sports rooster"
Le Coq Sportif is a French sportswear and footwear brand that dates back to 1882. The philosophy of the brand is that excellent quality always comes first. But Le Coq Sportif is also famous for its original style. Even after many years, the company has remained true to its stock: the collections are still bright models in checks and stripes - prints that the founder of the brand, Emile Camuse, loved so much.
Main brand lines:
- Pure - classic sportswear.
- Harmonie - casual style for everyday wear.
- Training - for training.
- Tennis -for tennis.
- Sport Chic - clothing with an emphasis on style.
- Retro Chic - retro collection.
- Rugby - for rugby.
Finally
Now you know where to buy one-of-a-kind dresses every Wednesday at 7:30 p.m., that the French clothing brand with a rooster is called Le Coq Sportif, and what a feminine collection the Franco-Australian tandem presented in 2018. It remains to wait for the euro to fall in price, sit comfortably on the couch and start online shopping.
Good prices and quality shopping!