Popular clothing brands have long ceased to be hostages of one country. Now they can rightfully be called international brands that have their branches in many countries of the world, including Russia. On its territory there is a great variety of shops, the history of which originated on the other side of the world. We will look at some of them in this article.
Cheap and cheerful
Perhaps the most popular clothing brands in Russia offer products at low prices. This parameter now plays an important role, since in conditions of economy, buyers pay attention primarily to the price tag, and not to the quality of clothing. But some brands achieve the optimal balance, which causes a lot of excitement around their collection.
H&M is a good example of this concept. Founded in Stockholm in the middle of the last century, it has been able to achieve incredible success around the world.
H&M offers a comprehensive package of products needed to create any look. It includes both basic items and outfits for special events. Along with them, a wide range of accessories is presented: jewelry, hats, shoes, bags and much more. In large chain stores you can see stands andwith cosmetics; it is sold at a low price, but its quality is quite decent.
The average amount of a check in a store of this brand is 1000-2000 rubles; it includes the cost of an independent image and a minimum of accessories.
Youth Spirit
Despite its affordability, H&M is considered a fairly conservative chain; there are classic things in neutral tones, which are not always liked by young people. For those looking for more sporty clothing options in rich colors, NewYorker is the place to go.
The name of clothing brands says a lot, which is no exception here. Reflecting the rich reality of a resident of a large city, this brand has taken care not only of the affordable cost of products, but also of its convenience and versatility, which is especially important for energetic people in a metropolis. NewYorker has become a truly folk brand: comfortable pieces paired with modest yet stylish accessories allow you to create a complete look on a small budget.
Best among budget options
In Russian conditions, expensive clothing brands are losing their popularity due to the large number of competitors with more affordable prices. Among them is the Terranova brand, which can be found in any major shopping center in the city. The main distinguishing parameter of the brand can be called a large assortment of products, both in the men's and women's categories. You can also choose the right thing forteenager, as the Terranova size range starts with model XXS.
An additional advantage of the brand is large seasonal sales with discounts up to 80%, which not all clothing brands operating in these price ranges can afford.
Fashion for kids
Do not forget that a separate segment in the retail sale of clothing is occupied by stores for children. A good confirmation of this is the Russian brand Acoola, which offers goods for fashionistas from 2 to 12 years old. A group of professional designers work on each new collection of the brand, who develop about 60 new models for boys and girls. The production uses natural ingredients that do not cause allergies and are suitable for babies with sensitive skin.
Photos of children's clothing brands show that teenagers want to wear the same fashionable and comfortable clothes as adults. This parameter is also taken into account by Acoola in the design of collections.
It is worth noting that during the pre-school season, this brand develops a large number of strict school uniform format models that meet the latest fashion trends, which pleases both children and parents.
Classic with trendy shades
For people whose wardrobe is based on a love of classic suits, seasoned tones and strict cuts, the BEFREE brand is suitable. She first appeared in Russia in 2002 and offered her customers the goods of three European companies specializing in clothing for women. Later in the assortment of stores appeared andmen's line, which increased the number of satisfied customers.
BEFREE, like other European clothing brands, offers things for all occasions. The main feature of the brand is the affordable price, despite the fact that many collections were created and decorated by hand by a staff of young designers.
Domestic producers
Special mention is given to clothing brands that are both designers and manufacturers of their own products. These include the Concept Club brand, founded in 2005 in St. Petersburg. In a few years, it has become a leader in its segment due to relevant concepts (hence the name) and affordable clothing prices, which is especially important in Russia.
The product range will really please many buyers. It has everything to create an image for any occasion: evening and cocktail dresses, business suits, blouses, trousers, as well as things for an active lifestyle - sports kits and shoes. In addition, the brand offers underwear and sleepwear. Each look comes with unique accessories: belts, hats, bags, jewelry, which saves the buyer from looking for additional items in other stores.
The Concept Club's uniqueness lies in its own production, design and pricing policy, which helps to find the perfect balance between high quality products and an affordable price.
