The culture of branded clothing is relatively recent. In the second half of the last century, people like Mason Margiela and Yves Saint Laurent began to produce things under their own name, and now they have a multi-billion dollar business, and their clothes are the standard of style around the world. These people were one of the founders of the modern fashion industry, but the world does not stand still, new names appear who want to make themselves known as loudly as possible.
New cultural name
In order to understand what Supreme really is and why it is so popular, you need to remember that one of the main signs of youth culture is protest, rejection of established values and following one's own idea. So it was, for example, in the days of postmodern artists or futurist poets. These people did not recognize the art of their time, they created their creations and did it so loudly and defiantly that they simply could not help but attract attention. Similarly, in the fashion industry, the most popular youth brand to date is positioning itself - Supreme.
So what is Supreme? This is a clothing brand that belongs to streetwear brands, that is, to street clothing (street - street, wear - clothing). This means that he does not produce clothes for fashion shows, does not hire top models and is not suitable for a social evening. The ideological basis of the brand is protest, so Supreme clothing sometimes seems ridiculous, ridiculous, inappropriate. Nevertheless, it is in incredible demand, because each batch is sold out in a few seconds. We will talk about where you can buy Supreme clothes later. Now that it’s become clear what Supreme is, it’s worth talking a little about how the brand has achieved such popularity and demand.
How it all began
In fact, the history of the brand is very easy to explain its popularity. Today, everyone understands that if the manufacturer wants to gain an audience, he needs to conclude a contract with a famous personality that many people are trying to imitate. When a musician, actor or athlete begins to regularly appear in public in clothes from a particular brand, he does not do it for free. A brand pays a person for advertising, and its audience, imitating their idol, creates demand for the product.
A similar story happened in New York in 1994. However, then there could be no talk of any advertising for money, this mechanism worked automatically. Supreme was a brand that was only available to a limited circle of young and promising people. Initially, it was clothing for skateboarding. It was produced in strictly limited batches, but almost all the best representatives of the youth of that time wore it. Skateboarders, artists, musicians, designers and otherswho created their own culture and brought something new to it, fell in love with this brand for the provocative design of things and the bright logo that immediately catches the eye.
People understood what Supreme meant on clothes, and thus the demand for the brand began to grow exponentially, and today it is a multi-million dollar business that, despite being very popular and in demand, remains committed to its ideology.
Where to buy Supreme clothes?
There are 3 ways to buy clothes from this brand.
First and easiest - in the flagship store, if there is one in your city. But most likely this is not the case, because there are only a dozen stores in the world located in large metropolitan areas. Clothing brand Supreme is not a mass manufacturer, they still release collections in limited quantities, so even when you come to the store, it will not be easy to find the item you like, as they are quickly sold out.
The second way is the most difficult - order on the official website. The difficulty lies in the fact that here clothes are sold out not just quickly, but at lightning speed, within 15-20 seconds after the release of a new batch. The rest of the time there is simply no assortment on the site.
A new batch of clothes appears on the site every Thursday at 14:00 Moscow time. The day before, they post the announcement of the collection there, so in theory, if you select a product for purchase in advance and place an order from 14:00 to 14:01, you can get the right thing. However, in practice, few people succeed.
The third way is to buy clothes from resellers. There is no need to be afraid of deception here, many people really make money by buying Supreme items on the official website or in flagship stores and reselling them for more. Turning to a reseller, a person can really get an original thing, without deception and fraud. However, prices on such a market are ten times higher than on the official website, as dealers know how difficult it is to get such clothes.
In closing
Supreme has become a good example of the fact that high-quality clothes that have a unique and stylish design can become popular all over the world even without the use of advertising. Their clothes are totally value for money, although many people still don't understand what Supreme is and the way the New York brand works seems strange to them.
