Every athlete, whether professional or amateur, knows how important it is to choose the right shoes. At the same time, the choice can be influenced not only by the cost of shoes, but also by the name of the brand, model, and even a famous person in whose honor this or that series of sneakers was released. A striking example of this are the Jordan men's sneakers from Nike. We will talk more about this shoe in this article.
What is it and for what purpose was it created?
This shoe was specially designed for people who play basketball. And at a high professional level. However, contrary to expectations, the Jordan sneakers from Nike attracted the attention of not only professionals, but also amateurs who are fans of this sport. According to them, the bright color and attractive design aroused interest. Thanks to a successful advertising campaign, this collection was talked about in the sports environment, as well as ordinary citizens and basketball fans.
A few words about the very first "Jordan" collection
Nike's first Jordan shoe was custom-designed for the rising basketballMichael Jordan stars. It was the AIR Jordan I, presented in a slightly daring black and red. According to representatives of the International Basketball Association, this coloring did not quite fit into the already existing concept of the NBA.
The basketball star was regularly fined $5,000 for every match wearing these shoes. But at Nike, they believed that this unspoken scandal with the star’s non-compliance with the dress code, on the contrary, fuels advertising interest in their products. And they weren't wrong.
Already during the first appearance of the athlete on the basketball court, the attention of the fans was literally riveted to the new shoes of the basketball player. The Nike men's Jordan sneakers sold like hot cakes after this match.
They say that the athlete himself also did not want to part with his shoes. Michael considered her happy, since it was in her that he won a lot of victories.
Brand Brief
Once upon a time, Nike decided to come up with a name brand - "Air Jordan". Sneakers "Nike" and without that sold well. However, the manufacturer has stepped far beyond the shoes. Under this brand, they began to produce not only sneakers, but also clothes. Moreover, both were intended not only for professional basketball players, but also for American football players, wrestlers and boxers.
Michael Jordan himself did not even dream of such success when he signed with Nike in early 1984. And even more so, he did not count on the popularity of the brand, which started in1985.
What is the meaning of the logo?
"Jordan" from "Nike" - men's sneakers, as well as clothing that depicts the silhouette of a basketball player or jumpman. If you literally translate the word Jumpman, you get "jumping man." Moreover, to interpret this term, it is not at all necessary to know English. Just thinking logically is enough. After all, the hallmark of the brand is the image of a man jumping up with a ball.
What are the most iconic Jordan shoes ever made?
During its existence, the Nike Jordan brand has been regularly supplemented with various models. At the same time, the very name of the trademark for the new collections did not change, but only a number from I to XXIII was added. But in each of the models something new and special appeared.
Features of "Jordan I" and "Jordan II"
The Jordan I was the very first shoe worn by the famous athlete. Initially, they were made in only one color. Everyone remembers the Jordan from Nike in flashy and non-standard colors. A little later, the number of available colors of this model increased to 3-5 colors.
The Jordan II is a sneaker designed by Bruce Kilgore. They were produced from 1987 to 1988.
Wisdom of the production of models III and V
Tinker Hatfield had a hand in creating the third version of the sneaker. The designer made adjustments to the already established shoe model. He partially changed himselfmanufacturing process by introducing a special air layer in the sole. The fifth version of TM "Jordan" from "Nike" turned out with a completely transparent tread. These sneakers also featured a reflective tongue and a lacing lock. It is believed that this version of the shoe has become the most successful, as the demand for it has broken all records.
Other Jordan Models
The seventh version of the brand's sneakers was released in early 1992. This time, Nike chose Tinker Hatfield as the designer. The brand's advertising campaign used the famous Disney character Bunny Bunny.
In the eighth version of the Jordan shoe line, special fixation straps were used. They were attached crosswise. What's more, a color emblem on the side and a graphic on the tongue have been added to the design of these sneakers. In the ninth version, the manufacturing company introduced its own ventilation and cushioning system. During the advertising campaign, this model got into the frame of a comedy film called "Space Jam".
And finally, the last version of the sneaker was released in 2008. The anniversary model has a beautiful lateral pattern, and the sole has an image of the fingers of Michael Jordan himself.
What types of technologies were used in production?
According to the manufacturers, only progressive technologies were used in the manufacturing process of Jordan sneakers. For example, many models had a special air cushion with special polyurethane threads. She was located throughoutfoot length and provide amazing cushioning. The latter, in turn, helped the athletes to make high and light jumps, and during heavy traffic.
