Fashion trends are constantly changing, dictating their rules to the younger generation. Both girls and guys follow trends closely and willingly buy things that match them. Today, in order to analyze the main fashion trends and the most popular brands, it is enough to track the most frequent requests of young people on the Internet. This is what we did to create this article. You will learn about the most popular summer brands in clothes, shoes and accessories below.
Fashion
Famous global brands have always been the first on the catwalks, and the most sought after among the style icons. They do not stop there, constantly coming up with something new. However, not everyone who follows fashion can afford to buy something from the collections of famous brands. So, many clothing stores today sell copies of clothes from popular fashion houses. They can be either of poor quality or hard to distinguish from the original. This applies to both summer brands and other seasons.
Savage
This brand has not retreated from the first steps of the most sought-after fashion houses for many years. Among Russian fashionistas, he is one of the most beloved.
Savage is a relatively inexpensive brand that even middle-income people can afford. It is represented by clothes for both the younger generation and older men and women. Also, Savage is considered one of the few summer brands that regularly pampers its fans with something interesting.
He produces both goods close to the classics, as well as brighter and more unusual models of different parts of the wardrobe.
Zara
"Zaru" is distinguished from competitors by ease and restraint. The collections are always made in a style close to the classics, and at the same time they have a certain zest.
"Zara" is not just one of the best summer brands, it is also a style accessible to almost everyone. Now young people cannot imagine their wardrobe without any item from Zara. In addition, the pricing policy of this fashion house allows almost everyone to have designer clothes.
Mango
It's not the first season that the labels of this summer brand have been looming in the wardrobes of today's youth. "Mango" stubbornly took one of the leading positions and is not going to retreat. This manufacturer has always stood out from other brands with bright and rich colors, which is very important for the spring-summer season.
In addition, clothes from "Mango" are especially comfortable. Almost all models have a free silhouette. Thanks to this featureThis fashion house is a great pleasure for women with curvy shapes.
One of the highlights of "Mango" are delicate and sophisticated robes made of lace. There are also plenty of trendy raw-hemmed garments that are so loved by today's youth.
Levi's
Since 1886, this brand has captivated the hearts of fashionistas. And in the 50s of the last century, the king of rock and roll first appeared on stage in denim from Levays. It was thanks to Elvis Presley that the fashion house began to gain more and more popularity among the male half of the population.
"Levis" produces things both for the spring-summer season and for the frosty season. In the collections you can find light breathable T-shirts made of natural fabrics, shorts, as well as many models of comfortable jeans for every day.
Balenciaga
Today, the inscription with the name of this brand can be found both on hats and on trendy shoes. The Balenciaga brand literally captivated the hearts of fashionistas. Both girls and boys are willing to pay a lot of money to show off the thing of this brand.
The creators of this brand are now releasing everything. Their collections are rich in summer t-shirts, t-shirts, shorts and baseball caps, and the variety of shoes makes you seriously think about the choice. Also, the Balenciaga brand did a good job of creating unisex outerwear, thanks to which it gained much more popularity among Hollywood stars and ordinary youth. Coats, jackets, down jackets and many other wardrobe items can now be seen on every tenth inhabitant of our country.
Orsay
This brand is an example for many in restraint, conciseness and elegance. Blouses and shirts from "Orsay" are suitable both for work in the office in the summer and for a walk in the evening with friends. In addition, Orsay has been a sought-after brand among the younger generation and older fashionistas for more than one season.
Fashion summer shoe brands
Shoes are an important detail of the image as a whole. She, like a blouse or trousers, should be selected very carefully. Thanks to a well-chosen pair of shoes, sandals, sneakers or sneakers, a fashionable summer look for a woman can play in a completely new way.
The most famous shoe manufacturers today:
"Balenciaga" is a brand that is famous not only for its clothes, but also for its insanely stylish shoes. Comfortable sneakers from this brand can last for years, even for those who lead an active lifestyle
Shoes from this brand can decorate any female look, making it more delicate and elegant. Balenciaga is also famous for its summer slippers, which have become the main trend of recent seasons. Soft and breathable high platform flip flops are now worn by everyone from young to old.
- Adidas is a famous brand that is known for sportswear and footwear. Adidas for men leading an active lifestyle and appreciating comfort is a real find. Shoes of this brand have always been distinguished from the rest not only by high wear resistance, but also by practicality, as well as ease of care.
- Gucci. Thanks to the songone of the Russian rappers, the Gucci brand again soared to the peak of popularity. He is distinguished by good clothes as well as high quality shoes.
Accessories
Accessories are an integral part of a stylish look. It is they who complement the image, making it more interesting and not so boring. The most commonly purchased accessories today are watches and bags. Jewelry in the form of earrings, rings and wrist bracelets of famous brands are also popular.
The summer season was littered with beauties who adorned their hands with phalangeal rings. This trend has been very popular for several years and is not going to lose ground. Such an accessory can be made of ordinary metal, or gold or silver. In addition, phalangeal rings are often decorated with precious stones, which makes them even more mysterious and unique.
After researching the most frequent searches on the Internet for brands of stylish accessories, the most requested ones were revealed:
- The Wings. This brand has recently come into fashion, and has not lost its position for several seasons in a row. Their bags made of high-quality Ukrainian-made leather have become an integral part of the summer look of many fashionistas and fashionistas. Summer fashion bags from The wings are usually bright and showy. They are decorated with a wide strap, which makes them very comfortable to use. The lining in the products of this brand is made of high-quality and durable material that will last for many years without forcing the hostess to take the accessory to the workshop.
- Poolparty –a brand that is famous for expensive, chic bags and other accessories that will turn the most modest look into a stylish and status one.
- Geneva is a brand that produces watches of different styles and mechanisms. In the collections of this brand, both feminine young ladies and girls who are fans of casual style will be able to choose suitable items for themselves.
- Pandora is a modern youth brand that produces both elite bijouterie and jewelry made of metals with precious and semi-precious stones. Many Russian brands have repeatedly made attempts to fake the goods of this brand, but the attempts were unsuccessful. "Pandora" is distinguished by accessories of high quality and durability. Pandora bracelets and rings are especially favorite among young people.
Fragrance
No matter how strange it may sound, but the fragrance is also considered by many to be a kind of accessory. Summer fragrance brands are constantly vying for dominance. However, only some of them have been on the first steps of the rating for many warm seasons. Favorite fragrances are:
- Chanel No. 5 is a perfume that is recognized as the most recognizable on the streets of areas where we althy people live. The brand of the world-famous Coco fell in love with its ease and at the same time the strength of the fragrance. It suits both feminine and strong-willed ladies.
- Golce&Gabbana has been a favorite fragrance for both women and men for many years now. The perfume of this global brand is differentslightly harsh notes, which after a while are reborn into softer and more restrained.
- Armand Basi. Today, the fragrance of this brand often becomes the center of discussion. In addition, multiple attempts to create a copy of this perfume have repeatedly failed. No wonder the fragrances of this line are considered truly unique.
Cosmetics
According to a survey among girls and women aged 20 to 45, a rating of the most popular cosmetics brands was compiled. The result is:
M. A. C. is one of the most sought-after cosmetics brands not only among celebrities, but also among ordinary women who take care of their appearance
It features high-wear foundations, primers, concealers, and a variety of lipsticks and glosses. The popularity of this brand has grown rapidly after the release of the movie "50 Shades Darker", where the main character used lipstick from M. A. C.
- Sephora is a cosmetics brand that, unlike many others, allows you to take advantage of the trial version before buying a full bottle of foundation or lipstick. Thanks to this, Sephora is accessible to the majority. In addition, the shops of this brand offer their clients makeup workshops, which is doubly pleasant.
- Yves Saint Laurent produces not only clothes and accessories, but also cosmetics, which are used by world models before entering the catwalk. The most famous makeup artists are crazy about the wide palette of shades of lipsticks from Yves Saint Laurent, as well as radiant blush andlightweight foundations.
- Anastasiya Beverly Hills is a brand of cosmetics, though not cheap, but corresponding to the cost. Initially, this brand was created to solve the problem of ladies who want to have perfect eyebrows. However, over time, the range has been expanded. Now AVN also produces other products. Among them, eyeshadows, mascaras and chic facial contouring palettes are very popular.
- Oriflame is a Swedish brand that is rich in all the attributes of a women's toilet, from lip pencil to perfume and some accessories. Mascaras and shadows from "Oriflame" are loved by many beauties. Lip glosses of this brand are distinguished by an affordable price. The high pigmentation of the product allows you not to correct makeup throughout the day.
Also very popular are such brands of cosmetics as "Lankom", "Make Up Foreve" and "Givanchy". These brands produce high quality products. However, their cost limits the circle of those who can afford such a luxury.
