One of the largest domestic brands for the sale of elegant and stylish outerwear is the Alef enterprise. This brand is known throughout the country due to reasonable prices, an extensive range. Any girl secretly dreams of a natural fur coat, but it is sometimes difficult to find high-quality products made in the Russian Federation. Women's and men's models of sheepskin coats, coats, down jackets, leather jackets and fur coats presented in the corners, as well as various accessories have a beautiful look and unique design. We will figure out, based on consumer reviews about Alef, whether these products belong to the declared category.
Goodwill
Fur factory "Alef" founded its own production base in 1978. This is a separate line of fur shopping centers of the Pyatigorsk fur factory, which has salons throughout the Russian Federation. Since 2009, it has been rapidly forming its own network of separate shopping centers. At present, there are already more than a hundred salons in the capital and Moscow Region, Voronezh, Ryazan, Tver and other settlements. More than thirty corners operate under this brand in Moscow. They are always located near the subway or within comfortable transport accessibility.
Thanks to the productive and efficient work of the company for more than 20 years, the Alef brand has gained a good name and popularity in the Russian market. She is considered one of the modern manufacturers of fur and leather clothing.
The fur manufactory was awarded a diploma of the Buyer Protection Fund, was repeatedly awarded the title of "Best Enterprise", and the Alef brand is considered the winner of the "100 best goods of the Russian Federation" competition. It grows and expands every year, offering new and regular consumers a huge list of modifications for the autumn-winter season for the stronger sex and ladies. And the reviews about furs from Alef are mostly positive, although there are incidents. The company will be able to interest any customer with elegant, high-quality and loyal outerwear in terms of cost. All products pass the state. certification and have all the necessary documents.
Raw materials and tech. process
Tech. designers are constantly working on the formation of fresh ideas in tailoring, production technology and all kinds of color effects that create fresh trends in fashion formation. Raw materials used in productionexclusively of the highest quality, bought at auctions in Australia, USA, Denmark, Norway, Finland. The importers are well-known companies in the international market, supplying only first-class sheepskins.
The factory goes through a complete technological process: purchase, dressing, processing, market research, design and sale of products. As a rule, various types of fur dressing are used: this is a haircut, and dyeing, and even laser finishing (on the only fur printer in the Russian Federation).
In the salons presented: mink, muton, arctic fox and silver fox of the most solid quality. To ensure it, innovative, environmentally friendly chemicals are used. substances. Products are elegant, lightweight, in different colors (over 100 colors and nuances) and with great heat-shielding qualities.
"Techies" of the company, experimenting with color and regularly developing, create original new collections. In workshops equipped with the best equipment, more than 300 modifications are carried out. The plant uses the latest research and original technologies to ensure the reliability of things. In many ways, this is facilitated by joint work with the universally recognized world leader in finishing and dressing, Lovenstein.
Today, the design lab is developing a collection of lambskins of various colors and different levels of shearing using all kinds of fabrics.
The most detailed tech. the side of the issue is considered to be a production and trade secret for the current period. Qualified expertslaser finishing of furs has been mastered, the use of which makes it possible to form rather complex and peculiar patterns on products. Thanks to these efforts, the factory manages to surprise connoisseurs of the fur fashion world with true masterpieces, which is tangibly proven by numerous reviews about Alef.
Assortment
The brand's shopping centers have an extensive collection of men's and women's outerwear made of leather, real mink, nutria and muton fur, fur hats, as well as accessories: gloves, scarves, handbags, umbrellas. In addition, branded stores presented unique fur coats from elite Greek factories. The catalog of the Alef online clothing boutique offers various types of warm outerwear:
- Wide range of accessories.
- Short and long sheepskin coats.
- Sleeveless.
- Headwear.
- Luxury fur coats.
- Autumn and winter jackets.
- Elegant coats and down jackets.
Production artists and designers focus their interest on the latest trends and trends in the fashion world when developing collections. The selection is updated every 2-3 weeks, in addition, the models are presented in full sizes of the size range for figures of any build. In reviews of Alef furs, satisfied customers say that even for the most magnificent beauty there is a suitable option here.
Shops
Each "point" "Aleph" is framed in a single concept andfully meets high standards. In addition, various promotions and bonuses operate in the corners on an ongoing basis, which, of course, is of interest to consumers. Well-trained saleswomen will certainly tell you what kind of fur coat, sheepskin coat or coat the consumer needs to choose in order to make him feel not only practical and comfortable, but also appropriate. They will also answer numerous questions about how to properly care for the product in order to lengthen the wearing period.
In the online boutique, you can instantly find the necessary model using such characteristics as tone, length, the presence of a belt or hood. The product page contains detailed information about its availability in nearby shopping centers for fitting.
Buyers highly appreciate the service of individual Alef boutiques, reviews confirm the excellent attitude towards customers and the support of sales assistants, a huge list of goods. In addition, I am pleased with the easily accessible pricing strategy of the company, stable promotions and bonuses, as well as the chance to get the product in installments.
Prices
Alef, a retail network of outerwear and fur stores, offers the best prices, and the overall design format and tangible advertising support guarantee brand awareness and consumer loy alty. They operate directly from Pyatigorsk production, without intermediaries, for this reason they sell products without a trade margin, and, therefore, cheaper than their competitors.
Variouspromotions, sales and other events of interest to the consumer. The reviews about Alef often mention auction fur, various styles: traditional and prestigious, refined and youth, and in addition, an extensive selection of colorings and a wide size range, which enable customers to refresh their own fur closet without significant expenses. Here it is possible to make a purchase on credit without a down payment and%. There is also a free warranty service, which includes the right to fit the product in the workshop.
Personal tailoring
An important factor and an undoubted plus is that despite the extensive choice, the company's specialists are always ready to make an author's model for the buyer according to personal measurements. Experienced technologists, artists, stylists, highly qualified production staff form stylish, practical outerwear (jackets, sheepskin coats, fur coats).
The studio can help you choose the right form that meets absolutely all the conditions and wishes of the customer. The workshop is located in Moscow at st. Pervomaiskaya, house 116, building A. Here, having made a purchase in any of the Alef fur shopping centers, you can carry out warranty repairs completely free of charge.
Fur coats and vests
In the fur industry, they strive to take into account the preferences of thousands of the fairer sex. First of all, each fur coat is appreciated due to the use of natural fur. The enterprise is currentlyworks with about eight varieties.
For its own retail boutiques, the brand produces a whole list of products that differ from each other in various accessories, modifications, design and the type of fur used. The entire range is designed to accommodate different lifestyles and values, economic conditions and is therefore presented in a range of different materials.
Mink is the most popular and premium fur. The catalog of fur coats from it is huge. In addition to trendy options, you can pick up a timeless classic - a long mink coat, in which any woman looks elegant and modern. The wearing period is up to 10 seasons, although the customers in the reviews of Alef fur coats do not always agree with this. Traditional models are characterized by precise contours and noble design. There are several models to choose from, which differ from each other:
- long knee-length styles;
- fur coat with trim, hood, collar;
- girdled with a leather belt;
- cropped jackets to the hip and above;
- overcoat style.
The range of shades contains the usual tones - chestnut, dark, grayish and brown and unusual innovations - "graphite", "powder", sable. Especially about Alef mink coats, the reviews are diverse, there are positive and negative opinions, so when buying, you should carefully examine the quality and take into account all the nuances.
Mouton - sheepskin after a special finish. A special substance is applied to the entire surface of the pile, which protects the fur from wet snowfall and cold wind. The service life of products from a muton is 8 years, this is a very long period for clothes made of fur. Mouton is combined with other materials, which makes it possible to vary the set and reduce the cost. Paint it in any tone thanks to the use of gentle pile color. The modifications themselves differ in length, execution and the presence of additional components:
- classic below and above the knee;
- jackets that reach above the hip;
- models with hood, collar, belt;
- with fox trim.
Silver fox - common and knitted black-brown fox. In length, classic models are sewn from it to and below the knees. Only the collar from the tail acts as a decoration, and a belt is used as an accessory. The question of the color of this fur is often raised in reviews of Alef fur coats. He is always outrageous. May be offered lilac, azure, caramel, greenish. Wear period - 7-8 seasons.
Astragan, thanks to the short-cropped pile, gives elegant contours to outerwear. As a rule, long models look elegant with a belt. Expands the design of a high collar, hood. There are models made without sleeves. The colors are light and black. Astragan is especially in demand by consumers due to its main advantage - low cost, which is combined with the quality and warmth of the fur. Wear period 10 years. Lineup:
- "bat" with connected sleeves;
- French;
- jackets.
Arctic fox - mainly focus on jackets, when the length is from the knees to half the thigh. Sleeves may be slightlyshorten up to the elbow. Wear period up to 8 seasons. The fur shimmers with gold, silver, brown and pale light brown.
Nutria + rabbit. Combining these furs speaks of their similarity to each other in cost, tailoring and nuances. The neckline is shallow and rounded. Wear period up to 9 seasons. Styles:
- "Cleopatra" - flared to the bottom modification.
- Jacket in the manner of a car lady.
- Concise jackets - this form looks great on a woman of any age. A fur coat will give sophistication to young owners, and elegance and femininity to gorgeous middle-aged women.
- Ultrafashionable models - girded with belts, with hoods and mink trim, and in addition, sleeveless, which are worn over other warm clothes and involve the constant wearing of high gloves.
Fur vests have become a real hit in recent years and are also offered in a large set. All products are presented in a variety of colors and sizes. For this reason, a girl with any figure will find something exciting for herself. A fur vest is simply the ultimate dream of every fashionista. The popularity of this type of clothing is determined by the return to the aesthetics of the hippie trend, gravitating towards folk motifs.
For this reason, this image, which implies a simple cut and a minimum of elements, is taken by numerous popular designers as a base. The vest looks very good, placed on top of the turtleneck and girded with a wide belt. Fur vest will look perfect on anyfigure: he will hide the cons and advantageously emphasize both the grace of a tall woman and the fragile grace of a small stature, this is his main advantage.
After reading the numerous customer reviews about Alef furs, you can make purchases with complete confidence. It is very difficult to find any significant review of these models. On the contrary, the views of many representatives of the weaker sex agree on one thing - practicality, a variety of styles and models.
Someone just needs a short length and the presence of elements such as pockets and a hood. Such attributes should not only be presented in the model, but also be comfortable to use: have an optimal volume, weight, and the presence of a hook. The possibility of tightening the product and sleeves is also a significant advantage that buyers of fur coats of this brand notice. Reviews about Alef in Moscow especially highlight the fact that the company's products can provide a fairly large selection of fur shades. Fur coats are presented both in traditional colors and in bold, trendy colors.
Signs of a bad and low-quality fur coat
Discussions about fur coats can be very long and incomplete. The variety of fur colors and models force them to be discussed endlessly. A new trend in fur fashion is of particular interest to fashionistas.
In the negative reviews of Alef fur coats and furs, you can often find complaints about the quality of products. Especially customers notice the fact that fox and polar fox models are not reliable, fur in the pockets and sleevesfalls off quickly, scuffs form, and certain models with a hood are uncomfortable to wear.
Defects can be:
- hard, brittle, unflexible skins;
- cracks, bald spots, areas with shorter hair;
- charm in areas of breaks, the leathery part of the fur is fragile, easily torn, with little effort "creeps";
- cuts, holes, scratches, fistulas, leather-eaters;
- whitish spots on the inside of sheepskin;
- an imprint of a pattern of blood vessels visible from the outside of the skin;
- change tone;
- dry, thin, less elastic skin;
- too thin skins when stretched;
- weakening of the pile bond is often found in customer reviews of Alef fur coats.
Some customers turn to experts to prove a manufacturing defect, which for some reason in shopping centers, when filing complaints, sellers tend not to notice. Including a number of irreparable damages, they are attributed to inattentive wear and even rudeness, which can be read in some reviews about the Alef company. The way out of this kind of situation is simple - an application to the court.
Sheepskin coats
In addition to fur coats, sheepskin coats and winter fur jackets are in great demand. Ladies' sheepskin coats from "Alef" are made from the highest quality sheepskins with thick and delicate fur. The material for them is bought at auctions in the USA and Australia, or from trusted suppliers from Italy and Spain. At the same time, interest is paid to the territory in whichlambs were raised and their breed.
One of the most expensive is the fur of animals bred in the Italian outback Tuscany. It attracts attention with increased gloss and smoothness, has a dense undercoat. This material is often used for finishing sheepskin coats, collars, sleeve cuffs, inserts on pockets are made from it.
Consumer reviews of Alef stores confirm that the fur of Spanish sheep is distinguished by its length and weightlessness, it is rich and pleasant to the touch. Weighty, impenetrable skins of North American lambs are well protected from severe frosts, and are used for tailoring products designed for a "serious" climate.
Women's sheepskin coats are produced in a huge variety of models, reviews of Alef sheepskin coats note that it will not be difficult to choose a successful option for the fairer sex of any age and build.
The company's experts develop smooth and fitted sheepskin coats for girls, the latter are complemented by catchy belts. The collections presented products of various lengths. The colors are traditional and discreet.
Masters who take into account all aspects without exception are working on the development of sheepskin coats: the preferences of Russian women regarding the style and tone of outerwear, the usual temperatures for the autumn-winter period, rain. The products are practical and comfortable, warm, including in extreme cold, if the temperature reaches -25 C.
Thanks to the use of high-quality materials, the right fittings and modern technologies, such a thing will last more than one year, keepinggood appearance and ability to keep warm. The main trend of this season are jackets with a lacquered surface. Outerwear made from this kind of tanned skin not only looks fashionable and stylish, but also has several obvious advantages. The protective covering of a sheepskin coat protects it from influence of wind, a snowfall, a downpour. In addition, the jackets are virtually non-marking.
Traditionally, in the manufacture of brand collections, the following methods of processing the outer part of sheepskin coats are used:
- fur velor - zigeyka with velor-treated pile, velvety and soft to the touch;
- crack - coating with the effect of obsolescence, has a scaly pattern;
- nappalan - reminiscent of the finest velvet, spraying is stable to high moisture;
- pull-up - a smooth, sparkling plane of matter with the effect of a lacquer skin, often used on shortened modifications (popularly, such sheepskin coats are called "dousing").
Protective coatings protect the surface, extend the period of wearing and simplify care. They have microscopic pores that guarantee air circulation. In the manufacture of products at the Alef production, the use of a laser beam made it possible to significantly change the appearance of sheepskin coats.
During the finishing of the skins, imperfections were transformed into unique patterns. With regards to the cut, products with a straight contour are currently in great demand. And fur finishes can decorate the look. The furs of fox, beaver, squirrel or mink are considered the best for this. Consumers in reviews of Aleph sheepskin coats notice that they are well worn. The fur does not "climb" and does not fade, shines in the sunlight, and is very attractive and soft to the touch.
Leather goods, textiles, hats
Shopping centers present jackets and vests made of combined natural skins and furs, as well as products made of high-quality leatherette.
Different styles, unusual textures and unique tones will make it possible to always be at the top of fashion in a leather jacket. In addition to an elegant appearance, genuine leather clothing protects against rain and cool wind. Such clothing is practical, as high-quality leather does not get wet and does not attract dirt.
From the customer reviews of Alef stores, it is clear that leather jackets for women and men in traditional and extravagant designs are presented in the stores. A huge selection of colors and sizes, the highest quality of natural materials. Products from the manufacturer "Alef" are in great demand due to the variety of styles for every taste.
Jackets, luxurious and unique, will be a great addition to every ladies' outfit. In addition, as a decoration for a sheepskin coat, artists use fox, squirrel, mink and beaver fur trim. In reviews of Alef leather jackets, a variety of popular styles are noted, however, it is not recommended to purchase very bright types, as some customers have recorded that they shed.
Modern list of outerwearis able to satisfy the requirements of the most strict fashionistas. Women's coats are produced in a huge variety, you can change the model, length, select a variety of finishing elements. However, the material is considered an important feature of clothing. For sewing women's traditional coats are used:
- woolen fabrics (gabardine, tweed, cashmere);
- drape fine-woven and velor fabrics;
- cotton fabrics (velvet and moleskin).
Materials guarantee long and comfortable wearing. They are easy to take care of at home, reviews of Alef jackets and coats often say that they keep their shape for a long time and sit well on the figure.
In addition, down jackets were presented:
- fitted;
- trapezoid;
- straight;
- short, knee length, below the knee;
- variety of colors and embellishments, from traditional understated cuts to down jackets with unique finishes.
Innovative polyester ladies' products perfectly withstand washing, which is confirmed in the reviews of down jackets from Alef. After drying, they do not lose their shape and retain excellent heat-shielding properties.
All images are made with elegant leather and fur products, complemented by original bags and scarves. Here you can always choose an elegant classic outfit or expand your look with popular devices.
When choosing a fur hat, you can show your imagination and try to experiment by choosing a product that combines leather and fur, suede and fabric. Natural fur appliedwhen sewing hats, it is considered a pure material. He "breathes" and the reviews about "Aleph" and fur hats are extremely positive, they are warm and comfortable. Hats (male and female models):
- Silver Fox is the perfect option for those who are not used to saving on irresistible items. Looks great with a coat, mink coat. The fur is shiny, smooth, light, fluffy.
- Arctic fox - gives the lady elegance, makes the look gentle and romantic. The fur is elastic and shiny. The products are simple and perfect for a cold winter.
- Mouton is considered a breathable material, which guarantees the free movement of air under the hat. Almost all Aleph customer reviews note that the fur has a long service life and has properties such as flexibility and lightness.
- Mink is tender and pleasant to the touch, it warms well in winter. There are types that look only with fur coats and expensive coats. There is from sheared or plucked mink, the first option is a little "prickly" to the touch, and the plucked cap has a warm and delicate surface.
- A rabbit has a wear resistance of 7-8 seasons. For tailoring, the dorsal part of the skin is used. Numerous elegant fashionistas are pleased that the headdress can be made in a traditional style, or it can be sewn in an unusual format.
In reviews of Alef, installments are often mentioned, but many try to buy products at full price. It is also noted that the list is distinguished by the richest color range, creative stylistic solutions, various combinationsall kinds of furs, leathers and fabrics. Hats are pleasant to the touch, have a long chic pile, keep warm and are relevant for more than one season.
