Zavod "Estet" is a Russian manufacturer of jewelry. The company produces jewelry under 2 brands - Estet Moscow and Gevorkyan Fine Jewelery. Information about the Esteta product catalog and user ratings will help you decide on the choice of jewelry.
Company Details
Estet is a jewelry factory founded by Gagik Gevorkian. The company and flagship stores of the brand are located in Moscow at the address: Vetkina street, 2A.
For 28 years of history, "Estet" has gone from a small jewelry workshop to the largest jewelry factory in Europe. All stages of production are carried out here: design development, the embodiment of ideas in metal and the sale of finished products. On the territory of the plant there is a stone-cutting plant, an exhibition hall and Estet Avenue - 4 stores selling jewelry.
Masters and artists of "Estet" - laureates of domestic and foreign awards. The company received the International Jewelry Design Award and the Russian Gokhran Prize.
Jewellery of the plant is in the collections of Gerard Depardieuand Lev Leshchenko. Jewelry from the Russian House participated in the fashion shows of Valentino, Vera Wang and Lacroix. Since 2011, the Gevorkiana company has been holding its own fashion shows, which showcase the latest in jewelry design.
Product Features
Estet's jewelry is jewelry that combines a creative approach to design with a European level of quality and comfort. What distinguishes Russian brand jewelry from analogues:
- Variety of assortment. The Esteta catalog contains 34 jewelry collections for men, women and children.
- Original design. Each series of jewels has its own idea. The artists of "Estet" are inspired by the blooming garden, wildlife, ethnic ornaments. Finished jewelry varies in style - from minimalism to oriental luxury.
- Wide price range. The cost of products varies from 500 to 4,000,000 rubles.
- Russian raw materials and national craftsmanship secrets. Gold jewelry is made from metal mined in our country. The brilliance of diamonds is the result of an internationally recognized Russian cut.
- Quality Assurance. In the production workshops, each piece of jewelry goes through 5 stages of control.
- Innovative technologies. The Gevorkian plant is the first jewelry company to adapt the Alpha Laser device for making openwork jewelry. The latest equipment allows the company to produce both lightweight and durable jewelry.
Assortment of jewelry
What is the jewelry factory "Estet"? The product catalog consists of 25,000 product items. Every year, the assortment is replenished with hundreds of new products. The catalog contains jewelry made of gold, silver and platinum with inserts of jewelry stones, gems and enamel. What can be purchased:
- Women's jewelry: bracelets, earrings, rings, necklaces and pendants.
- Religious jewelry for Christians, Jews and Muslims.
- Children's earrings and pendants.
- Jewelry for men: cufflinks, tie clips, bracelets and rings.
- Gifts and souvenirs: spoons, key chains.
Estet Moscow is the name of the main Estet jewelry line. Jewelry is presented in 15 collections, different in concept. For example, the Totem series includes silver jewelry with black agate. Rings, earrings and pendants are inspired by images of sacred protective animals - fox, wolf, snake.
Virtus is a collection of men's rings and cufflinks made of white gold. The designers of the series have foreseen differences in the characters of buyers. Among Virtus accessories you can find products for modern ascetics, gourmets and warriors.
Story - a line of women's gold rings. Products are decorated with colored inserts of semi-precious stones and enamel. Jewelry decor reproduces oriental motifs and geometric patterns.
Gevorkyan Fine Jewelery
The collection includes premium jewelry. The main material is gold or platinum. The items are decorated with inlaid diamonds and colored gemstones.
Gevorkyan Fine Jewelery is the choice of collectors and buyers who invest in jewelry. Products made of gold and platinum will become a reliable investment of finances. The author's design will delight connoisseurs of jewelry rarities.
The brand's catalog consists of 19 collections for men and women. Customers are also offered a custom jewelry making service.
Among the hits of Gevorkyan's premium line is the Famous collection. Men's signet rings are decorated with relief portraits of prominent personalities: John Lennon, Napoleon, Albert Einstein.
"Aphrodite" - women's collection of jewelry with white and black pearls. The creators were inspired by the goddess of love, born from sea foam.
Dolce Vita ("Sweet life") - a series of wedding rings. Wedding jewelry made of gold and diamonds will become the guardians of happiness and prosperity of a young family.
Product cost
Democratic jewelry from "Estet" - silver jewelry with semi-precious inserts. A pendant or earrings will cost 500-1000 rubles.
The most expensive items are fantasy gold necklaces with diamond decor. Necklace prices reach 3-4 million.
A smooth wedding ring without decor costs an average of 5,700 rubles. Stone-encrusted marriage symbols are twice as expensive.
Where to buy
Products of the Estet factory are sold through branded showrooms and trading partners in Russia and neighboring countries. Products are presented in most chain jewelry supermarkets, such as Sunlight and GoldenGross.”
On the Internet, jewelry can be purchased on the official website of the factory and in multi-brand online jewelry boutiques.
The company's name stores are open in Moscow:
- "Estet Avenue" - 4 boutiques adjacent to the jewelry factory. Salon address: Vetkina street, 2A, building 7 (Metro station Maryina Roshcha).
- "Estet" - a store in the shopping center "Prince Plaza". Coordinates: Novoyasenevsky prospect, building 1B, building 1 (Teply Stan metro station).
- Estet Salon at 35, Borovskoye Shosse (Novoperedelkino metro station).
Excursion to production
Estet enterprise can be visited as part of a tourist group. The tour will be of interest to tourists of all ages and will allow you to see every stage of jewelry production - from a sketch to a finished piece.
Guests of the enterprise, accompanied by a guide, inspect the workshops and the exhibition hall, participate in master classes in making pendants or souvenirs. The route ends with a visit to the Estet Avenue jewelry store.
Duration of the tour - 2 hours. The cost of 1 ticket is from 500 rubles.
Opinions about the products of the Estet factory
Customer reviews reveal the positive and negative aspects of products.
Estet's clients love the look of the jewelry. Light and thin jewelry seem weightless. Accessories look quite European and do not look like rough crafts of the Soviet era.
The public is satisfied with the pricebrand policy. In the catalog "Esteta" you can choose interesting products for a reasonable price. Buyers note the benefits of the discount program and take advantage of special offers. Discounts on gold jewelry can be up to 50% off the original price.
Minuses were found as decorations that cost less than 10,000 rubles. Buyers note dents and yellow spots on silver, defective locks in dangling earrings. In products with inlays, fastenings are unreliable, so stones sometimes fall out.
Products of the factory "Estet" - modern jewelry that will be a nice gift or a profitable investment. The Russian brand pleases customers with an extensive assortment and stylish jewelry designs. Only the quality and reliability of jewelry in the democratic segment causes dissatisfaction.
